GL
Interesting!
There were hints a new look was on its way for some time. The newsroom studio setting has been slowly creeping in to more and more ouput. (Online updates, breaking news, Breakfast news) and the prototype titles are very similar to the SVT Breaking News ident.
The music is pretty weak though. Let's see what happens in January!
Something different - the design arm of Sweden's SVT has posted a prototype of a new look for the evening news broadcast
Rapport
.
https://vimeo.com/303234062
For reference, the current look used by SVT Rapport can be seen here:
https://www.youtube.com/watch?v=kUqSsgsEkP8
https://vimeo.com/303234062
For reference, the current look used by SVT Rapport can be seen here:
https://www.youtube.com/watch?v=kUqSsgsEkP8
Interesting!
There were hints a new look was on its way for some time. The newsroom studio setting has been slowly creeping in to more and more ouput. (Online updates, breaking news, Breakfast news) and the prototype titles are very similar to the SVT Breaking News ident.
The music is pretty weak though. Let's see what happens in January!
MO
I think it’s incredibly pretentious, but as you say, as least it’s something different.
What makes CBC The National "incredibly pretentious"?
I think it’s incredibly pretentious, but as you say, as least it’s something different.
What makes CBC The National "incredibly pretentious"?
:-(
A former member
I think it’s incredibly pretentious, but as you say, as least it’s something different.
What makes CBC The National "incredibly pretentious"?
The ridiculously over-stylised graphics, and the unnecessary amount of presenters. I find it all rather smug.
But hey, “I think” was what I said. I didn’t say it was gospel. Haters gonna hate or something.
WW
I think it’s incredibly pretentious, but as you say, as least it’s something different.
What makes CBC The National "incredibly pretentious"?
The ridiculously over-stylised graphics, and the unnecessary amount of presenters. I find it all rather smug.
But hey, “I think” was what I said. I didn’t say it was gospel. Haters gonna hate or something.
I rather like the graphics. I think they manage to be both distinctive and elegant. But it's pretty much the only thing about their current look that I like.
I think it’s incredibly pretentious, but as you say, as least it’s something different.
What makes CBC The National "incredibly pretentious"?
The ridiculously over-stylised graphics, and the unnecessary amount of presenters. I find it all rather smug.
But hey, “I think” was what I said. I didn’t say it was gospel. Haters gonna hate or something.
I rather like the graphics. I think they manage to be both distinctive and elegant. But it's pretty much the only thing about their current look that I like.
MO
Well actually The National doesnt have 4 presenters each night. That was the premier episode of the new format and its perfect for Canada. And they dont make a big song and dance about it. Its a very quiet and cerebral, serious, modern broadcast. This is a very very large country with multiple time zones. So to have the programme originating from a different city is great move to unify a very large country around a central broadcast. Especially when it can be said Canadian media is maybe too Toronto-centric. The CBC being the a pubcaster made the decision to break it up in an elegant way. (Similar to the BBC moving Breakfast and Sport to Greater Manchester)
You can watch it here
You can watch it here
Last edited by Mouseboy33 on 11 December 2018 2:55am - 2 times in total
GL
Yeah, it definitely wasn't a style over substance decision. However, it was a panic-driven move by the CBC. Ratings have been slipping, so the broadcaster is trying to fill a void by reaching out to a kind of well-heeled young audience. A darker set, calmer presentation style and more depth to reports.
https://www.cbc.ca/news/entertainment/national-cbc-news-stories-digital-1.4383591
Well actually The National doesnt have 4 presenters each night. That was the premier episode of the new format and its perfect for Canada. And they dont make a big song and dance about it. Its a very quiet and cerebral, serious, modern broadcast. This is a very very large country with multiple time zones. So to have the programme originating from a different city is great move to unify a very large country around a central broadcast. Especially when it can be said Canadian media is maybe too Toronto-centric. The CBC being the a pubcaster made the decision to break it up in an elegant way. (Similar to the BBC moving Breakfast and Sport to Greater Manchester)
You can watch it here
https://www.youtube.com/watch?v=SgOWRu84QqE
You can watch it here
https://www.youtube.com/watch?v=SgOWRu84QqE
Yeah, it definitely wasn't a style over substance decision. However, it was a panic-driven move by the CBC. Ratings have been slipping, so the broadcaster is trying to fill a void by reaching out to a kind of well-heeled young audience. A darker set, calmer presentation style and more depth to reports.
https://www.cbc.ca/news/entertainment/national-cbc-news-stories-digital-1.4383591
WW
Indeed. Their late '90s / early '00s look was also elegant for that era...
News intro (2000):
A clip with lower-thirds and other graphics (1998):
Ahead of it's time
Indeed. Their late '90s / early '00s look was also elegant for that era...
News intro (2000):
A clip with lower-thirds and other graphics (1998):