GL
The Patsy incident has to be the straw breaking the camel’s back. What we witnessed there was a celeb having the confidence to call out something that embarrassed her. I can guarantee this wouldn’t have happened had the Piers Morgan debacle not taken place days earlier. The show is now caught in a spiral. Viewers, social media users and guests will feel empowered to call out nonsense and the criticism will peak, followed by a general ‘is that show still a thing?’ attitude. All in all, it’s badly damaged goods and needs to go.
So, what should they do next? My personal view
is that it’s time for ITV to embrace one of two options:
Option 1 - Extend This Morning to include breakfast, with News opts from ITV News.
Option 2 - Go down a complete News format route. If it’s good enough for the BBC, just copy it.
GMB | Patsy Palmer “Walk-off”
Are we placing bets yet on when the show will be ditched? ITV execs must be holding emergency meetings and desperately trying to make plans for yet another new breakfast show.The Patsy incident has to be the straw breaking the camel’s back. What we witnessed there was a celeb having the confidence to call out something that embarrassed her. I can guarantee this wouldn’t have happened had the Piers Morgan debacle not taken place days earlier. The show is now caught in a spiral. Viewers, social media users and guests will feel empowered to call out nonsense and the criticism will peak, followed by a general ‘is that show still a thing?’ attitude. All in all, it’s badly damaged goods and needs to go.
So, what should they do next? My personal view
is that it’s time for ITV to embrace one of two options:
Option 1 - Extend This Morning to include breakfast, with News opts from ITV News.
Option 2 - Go down a complete News format route. If it’s good enough for the BBC, just copy it.