BBC Oneness - idents and presentation

Only by marketing people, who felt the planet we all live on wasn't "inclusive" enough. You'd think if they really wanted to be inclusive the BBC logo wouldn't exclude 24 letters of the alphabet!

I personally would be surprised if this lasts the year. I would have thought something new, with the Reith font is being planned.

I’ve noticed a few trailers this week for shows where they give the day and also the date, but not the time, as if they are for something beyond the current week. They’ve been for shows over the next few days though.

Just now there was a trailer for the Miriam Margolyes show that just said Wednesday 3rd January with no time.

Seen by whom? What percentage of the viewing public actually remembers the British Empire?

Maybe the people who make the trails are still off, and so they're continuing to use the versions that are only supposed to be used long in advance.

Standard practice every year to use dated versions, between Christmas and New Year people lose track of what day of the week it is.

I really do not get why the BBC wastes all their money on these horrific "oneness" idents. They clearly do not represent the programmes and are a slap to the face to TV license payers.

If you ask me, it's ridiculous the BBC believes "that'll do" is the the last option for their presentation. BBC Two is stuck in the 90s and is as if the BBC do not want to waste their money on their presentation, even though it clearly is important for a brand or logo to be recognisable.

BBC One (BBC1) has never broadcast to any "empire", it has only ever been a UK channel.


By the way pres fans, this was the first appearance of the balloon, 21 years ago . .

I got up early that Saturday morning to see this . . . it wasn't just the first live action ident, but the first time the BBC had used a jingle with their ident.



I don't think anyone got up to watch "oneness" return, and if they did, I bet they went back to bed quite disappointed.

Maybe the balloon might come back as one of my mates


Actually i switched over to sky one instead. My family wasn't pleased one bit but hey i did them a favour

But as has already been said, it's not just the TV channels that are suffering from tired presentation, the radio stations are as well (especially BBC Local Radio), with some stations using imaging and sonic IDs from 2008 or 2010.

I keep expecting to turn on one morning and find BBC Breakfast using titles from 1994 or BBC One reverting to something spinning round on a turntable circa 1984 to freshen things up.

But seriously, with an ever competitive market its more important than ever for TV channels to have strong brands and identities. But also the BBC have got to move on and realise they need to be attracting a younger audience who will remain loyal, pay the licence fee and watch programmes in years to come. It doesn't help that BBC One doesn't have a property of its own like BBC Two has with its '2'.

However, times have shifted - its not 1991 anymore, they can't continue to operate their channels as standalone services with a few digital add-ons bolted on here and there. Its like the BBC gets stuck in a rut - they did before the 1997 revamp and rebrand when they were pulled up to date. Really, a full overhaul is needed and is well overdue. Surely the heads of presentation can see its all a bit of a mess on the inside, can't they?

There's absolutely no way it would have overrun into midnight. Even the most half-arsed village hall band knows they should stop for midnight. It was the whole point of the programme!

BBC1 NI, 10.00pm last night:



NOOOOOOOOOOOOOOOO