BBC Oneness - idents and presentation

To be pedantic, it should be Jazz 1125, or you need to refer to the original series as Jazz 576

Anyone know how Darkest Hour did in the ratings last night? (BBC One, 7.30-9.30).

4.8m

That's very decent considering the subject matter.

Thank you Cando. Pretty decent rating for a film, right? I like the film myself, apart from the train scene, which I found really OTT and cloyingly sentimental when I saw it in the cinema, and my opinion didn’t change after watching it again on Saturday.

The radio speech scene amused me, thank goodness the BBC Home Service didn't have silence detectors and an emergency tape in 1940

Yeah, that scene on the tube is awful and unbelievably mawkish in a way that suddenly turns an interesting historical film into a fantasy. Aside from the cheesy dialogue of that scene, having Churchill delighted to be in the company of the multiracial working class is a strange bit of sugarcoating.

There are a lot of historical inaccuracies according to Wiki, like being able to hear his speeches live from parliament on the radio, live broadcasts from parliament not happening for several decades. But hey it’s a film.

Yes very decent for it. I think Paddington 2 and Spectre are the only live action films to better that it in recent years.

Oh yes, that one sailed past me 🤦‍♂️ It shouldn't have done, I can remember the first ever radio broadcast, 1975 I think?

Design Week did an article on the new idents:
https://www.designweek.co.uk/issues/4-9-may-2020/bbc-one-idents-lockdown/

Of particular note is this:


I don't know about you, but if this was how my brand was being represented in front of over 30m people, I would be seriously embarrassed.

Quote from the BBC One channel controller in that article:



1. I respectfully disagree with the accuracy of that statement.

2. In any case, should this really be the primary role of a channel ident , usurping consistent and clear brand identity?

I worry basic fundamentals have been forgotten here.