BBC Oneness - idents and presentation

I think we're going round in circles here...

(pun unintended)

That's been this whole thread since early-January.

So, a new ident just debuted before Saturday Kitchen, 'skaters'.

I quite like it. Looks to have *slightly* better production values than the previous ones...

So, there's a new one, then. Skaters in Southwark. A lot more interesting visually, finally a bit more diverse and the smiling at the camera part is a lot less awkward because they get right back to skating afterwards. A slight improvement.

At least this is less cringeworthy and it breaks the 4th wall only briefly. Feels more like an ident.

And here's what it looks like (I didn't quite manage to capture the whole thing):
http://www.thisisfive.co.uk/bbc/one/BBC-ONE-SKATERS.jpg

I think the lights really help with this one.

Better than the others, but if that had been the one that they launched with it would still be rubbish

I think you may feel it's better than the others because, being new, it's fresh. Give it a few days!

Dear, oh dear, I still can't quite believe this is the current standard of ident-making on the BBC's flagship channel.

Video here:

I still hate them. Skaters is more bearable but the concept just leaves me cold. I like logos that can be manipulated for any occasion.

And another one! Bird watchers. Hopefully this will finally replace the sea swimmers for the news...