KD
Reach (particularly youth) and share are only going to head one way (from the inflated numbers we’ve seen) as the lockdown lifts. Most internal targets are annualised. Make hay whilst the sun shines, and worry about a particularly thin August when you get there. And keep fingers crossed you’ve got enough to fill peak by the time mid Sept arrives.
BBC One Record Low Rating
They're throwing content out though rather than scheduling it wisely - at the moment they need to be scheduling content as thinly as possible. Indeed in normal circumstances they'd have been very little new drama this month anyway due to the Euros.
Reach (particularly youth) and share are only going to head one way (from the inflated numbers we’ve seen) as the lockdown lifts. Most internal targets are annualised. Make hay whilst the sun shines, and worry about a particularly thin August when you get there. And keep fingers crossed you’ve got enough to fill peak by the time mid Sept arrives.