WW
Here's a log, interesting article about the program:
http://www.5280.com/2017/07/can-kyle-clark-reinvent-the-6-oclock-news/
EXCERPT:
Here's another fairly typical edition of the program:
http://www.5280.com/2017/07/can-kyle-clark-reinvent-the-6-oclock-news/
EXCERPT:
Quote:
Over the past 12 months, the anchor has used his one-man, 30-minute platform in what might best be described as a provocatively thoughtful repudiation of the idea of what makes a local newscast. “These shows lose their value the second they’re over,” says Clark, 33, who still co-anchors 9News’ traditional 9 p.m. and 10 p.m. newscasts. “The idea that people watch TV at an appointed time doesn’t reflect how they live, but that’s how we treat this business.” His show, he says, is niche viewing intended to appeal to a different, untapped viewer. “We’ve got to try something, you know?” he says.
Clark’s focus has been on playing down “commodity” news, the ambulance-chasing coverage that dominates local TV newscasts and has driven away millions of viewers nationwide in the past decade. The idea for Next came more than three years ago, following frequent newsroom conversations between Clark and 9News executive producer Linda Kotsaftis about their mutual disdain for the direction of local newscasts. According to the Pew Research Center, late news shows on ABC, CBS, NBC, and Fox affiliates have lost 22 percent of their audiences since 2007, a decline that’s extended to 9News. “Basically, we had to do better,” says Kotsaftis, now Next’s executive producer.
When the show’s first Nielsen ratings came in this past winter, Next was down 39 percent from the traditional newscast it had replaced. In the months since, there’s been a slow uptick in viewers, a sign Clark has begun to make inroads. Seventy-five percent of his audience is new to the 6 p.m. broadcast, internal numbers show, and the majority of news-related emails sent to the station these days are Next-related.
That’s likely attributable to the nature of the show, which oftentimes has a snarky, irreverent approach to information dissemination. A regular segment on the much-maligned commuter rail line between Union Station and Denver International Airport asks, “Is the A Line working today?” Each night, Clark considers the “most Colorado thing” he saw that day (e.g., a baby announcement on top of Lookout Mountain), and on Fridays, he deploys a photojournalist to ask folks on the street if they have good news they want to share. In between, he’s chastised politicians, interviewed a seven-year-old boy about tortoise hibernation habits, broken a story about Longmont’s housing authority conducting warrantless searches of low-income properties, reported that a wildfire was the result of “human stupidity,” and read aloud the hate mail he’s received. One of his favorite missives is a greeting card with a handwritten “You suck” on the inside.
Clark’s focus has been on playing down “commodity” news, the ambulance-chasing coverage that dominates local TV newscasts and has driven away millions of viewers nationwide in the past decade. The idea for Next came more than three years ago, following frequent newsroom conversations between Clark and 9News executive producer Linda Kotsaftis about their mutual disdain for the direction of local newscasts. According to the Pew Research Center, late news shows on ABC, CBS, NBC, and Fox affiliates have lost 22 percent of their audiences since 2007, a decline that’s extended to 9News. “Basically, we had to do better,” says Kotsaftis, now Next’s executive producer.
When the show’s first Nielsen ratings came in this past winter, Next was down 39 percent from the traditional newscast it had replaced. In the months since, there’s been a slow uptick in viewers, a sign Clark has begun to make inroads. Seventy-five percent of his audience is new to the 6 p.m. broadcast, internal numbers show, and the majority of news-related emails sent to the station these days are Next-related.
That’s likely attributable to the nature of the show, which oftentimes has a snarky, irreverent approach to information dissemination. A regular segment on the much-maligned commuter rail line between Union Station and Denver International Airport asks, “Is the A Line working today?” Each night, Clark considers the “most Colorado thing” he saw that day (e.g., a baby announcement on top of Lookout Mountain), and on Fridays, he deploys a photojournalist to ask folks on the street if they have good news they want to share. In between, he’s chastised politicians, interviewed a seven-year-old boy about tortoise hibernation habits, broken a story about Longmont’s housing authority conducting warrantless searches of low-income properties, reported that a wildfire was the result of “human stupidity,” and read aloud the hate mail he’s received. One of his favorite missives is a greeting card with a handwritten “You suck” on the inside.
Here's another fairly typical edition of the program: