FIVE - a return to pre 2011 Channel 5

The first one. I hate the second one.

Can ASO please clarify what is wrong with the second one, is it the shadows, because in that case Hate is rather strong, and perhaps a little guidance wouldn't go a miss for a brand new member!

ASO has already dedicated a lot of time giving criticism on this mock tonight, but ASO is such a nice person, that he shall spend even more time giving guidance even though he already wrote a very long post, edited it a few times and rewrote much of that posts due to being asked what he meant. So here we go: Shadows do not work, colours are poor, those gradients aren't very nice, they're quite boring, too light colours in many cases to have white writing and the font is nice for somethings but is not working.

Henry considering I have probably written more than everyone except for the mocker, I don't see why I should be nagged by members apart from Declan to write more. I have given lots of constructive feedback as supposed to some users who basically say 'this is cra*p start again' - I don't have to say anything at all.

I am fine to give feedback but only expect to be asked for more feedback by the mocker!

Sorry for that off topic rant.

Let me just add, Channel 5 already tried the whole 'give it personality' approach a few years ago...


It feels pale in comparison.

I've written three times in a thread with 74 replies... Also I feel like you are ranting for the sake of it. I think you need to be more appropriate, remember we're online, total strangers, there's absolutely no need to be fed up. If you don't want to respond thats fine, but I'm allowed to push for more depth of feedback, especially as the previous post was more rant than helpful! I am helping this mocker, we're discussing it in depth in DM and so we're both really grateful, as novices, to receive a lot of feedback! What I can pick up through these sorts of mocks, only improves my own!! And could even improve yours!

I actually loved this side of FIVE. When Desmond bought Channel 5 and took it to where it's at now I think he failed. My mock is trying to recapture pre 2011 with my own spin. Also, I don't think it's fair to compare that to a picture. If so compare this



This is that logo but without presenting in it with animation and stuff - like mine.




And these are mine.

You should compare those the first image to the ones following not a video to a picture.

Thanks for you interest in my mock though.

I am also trying to help Declan hence the comments I've written. I would appreaciate it if you weren't patronising because I actually agree with much of what you have said. You don't think that you're targetting me for the sake of it? The posts I have written today have been absoloutely helpful and Declan has expressed his gratefulness for that. With respect, I am sorry to say that you're simply acting like a petulant child by saying that. If you compare my feedback to lots of others on this thread and actully read what I've written then you'll see the advice I have given Declan. Also, you talk about helping lots of novices improve - but how can that happen if you're talking about the mock by PM? I think you are creating an issue out of nothing here - the comments were constructive.

I am tired now.

Let's take the thread back to the mock and forget about this, draw a line under it eh?

The thing is Declan - Desmond has brought the business up and up. Ratings have improved, as has profit etc.

The channel's current logo is very boring. A 5 inside a circle is a bit dull. So to give it more personality - which is what this mock set out to do - writing FIVE inside a circle with a gradient (which is the best one you've done) could be much more creative. Why not make the shape more interesting like you did with some other ideas? I personally would like to see the next logo with the gradient, but with a different font and a different shape behind. If the aim is to give personality to the channel, I think there is scope to be even more creative than the pre 2011 branding. Earlier in the mock, you had some creative ideas, but the execution was not so good. I can't help thinking that the mock went a bit safe after that. I just think (and this is not offending the mock) that you could adapt the logo that I like to make it a bit more different from both of the two most recent eras. Look at the current blue UKTV logo for inspiration if you haven't already. Hope this helps.

Sorry, I'll go back and edit that I did mean logo. Yeah in terms of business it has boomed. He bought for around 200 million and sold for 600 did he not? He brought Big Brother to the channel which has since given it some of the highest ratings it has ever had.

ASO I agree with you. You have given me some really helpful tips. As for your comment about making it more creative would you be suggesting I ditch the circle? The UKTV logo is very creative and different whether or not something like that would suit FIVE I'm not sure. I have a mock promo for Dallas which I'd be willing to share?

Here are a few mock promos. Tell me which ones you like and what could be improved to make them better. There are differences - not much albeit.









Hope you like them. Please tell me which you like best.

Thanks.

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In other words, you aren't a fan?

As for the spoilers I was trying it out.

Kerning where??