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Channel 5

(February 2011)

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LL
Larry the Loafer
dvboy posted:
Spotted at the end of today's OfCom Broadcast Bulletin under the heading "Investigations launched under the General Procedures for investigating
breaches of broadcast licences" is listed Channel 5. Wonder what that could be about.


Possibly a misuse of PP in Big Brother?

Quote:
There must be ‘editorial justification' for a product to be placed in a programme. That means the product must be relevant to what the programme is about. The content of programmes shouldn't seem to be created or distorted, just to feature the placed products. Programmes also can't promote placed products or give them too much prominence.


I'd argue that this sort of thing:

*

is in breach.


EDIT: Also, I'd say the sugar content of some of the above products is pretty close to (if not exceeds) the category of 'high sugar foods' which is prevented from PP.



It's hardly...

WW
WW Update
30 Rock parodied this kind of product placement brilliantly:



Hatton Cross and Larry the Loafer gave kudos
:-(
A former member
OMG, even Ofcom would have a right go about, and would demand it was cut out for British broadcast.

FA
fanoftv
The good old days of the ITC.

That advert brings back many memories.
BE
benriggers
Couldn't sleep last night (and not well either) so watched some early-morning TV. Stumbled across Wildlife SOS from 18 years ago. Ok to watch but then it came to an abrupt end. This helper was talking about a deer he just rescued and then it just finished (and cut to copyright endboard). No credits, nothing. Anyone know why? It is because it had programme details at the end (programme factsheet) and it was too hard to edit out?
WH
Whataday Founding member
Couldn't sleep last night (and not well either) so watched some early-morning TV. Stumbled across Wildlife SOS from 18 years ago. Ok to watch but then it came to an abrupt end. This helper was talking about a deer he just rescued and then it just finished (and cut to copyright endboard). No credits, nothing. Anyone know why? It is because it had programme details at the end (programme factsheet) and it was too hard to edit out?


Could just be that it was a filler edited down for time reasons.
BE
benriggers
Couldn't sleep last night (and not well either) so watched some early-morning TV. Stumbled across Wildlife SOS from 18 years ago. Ok to watch but then it came to an abrupt end. This helper was talking about a deer he just rescued and then it just finished (and cut to copyright endboard). No credits, nothing. Anyone know why? It is because it had programme details at the end (programme factsheet) and it was too hard to edit out?


Could just be that it was a filler edited down for time reasons.


It was a 25 minute programme (originally a 30 minute programme) and shown for the hard-of-hearing. Also practically shown all year round!

36 days later

PF
PFML84
New job being advertised by Viacom, with roles including - but not limited to - " the re-branding and re-positioning of Channel 5 ".

https://secure.vimn.com/career/senior-communications-director-channel-5-mtv
Last edited by PFML84 on 18 March 2015 9:53am
GO
gottago
Tomorrow's Broadcast will be a C5 special according to their Twitter. Wonder if there'll be any big news.
PFML84, London Lite and FBC gave kudos
PF
PFML84
Ooh, that'll be interesting to read. I imagine it might be a look back with a bit on what's to come rather than a full reveal of their plans. They're only looking someone now to rebrand the station so there will not be any branding info at this point sadly.
LL
Larry the Loafer
I guess this is just a result of new ownership. I can't see anything wrong with Channel 5's current look. I wouldn't have thought it was due a rebrand for a good few years yet.
JK
JK08
I guess this is just a result of new ownership. I can't see anything wrong with Channel 5's current look. I wouldn't have thought it was due a rebrand for a good few years yet.

I think it's more that Viacom want to take Channel 5 in a new direction, with new branding to coincide. There were reports at the time of the takeover that they wanted to make C5 more upmarket.

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