So recently, the Canal+ Group has started rolling out a new visual identity to reflect the digital age and its growth into a global company. It features a stunning new moving logo with Norbert Gilbert, the guy who did the music for the 2009 rebrand, returning to give us a lovely bit of orchestral music with the familiar xylophone and opera vocals that represented Canal+'s brand in previous rebrands.
The new music will be used in different forms such as idents or radio ads for the Canal+ satellite service.
The 1-minute logo itself has over 2,000 LED lights forming the Canal+ logo and lighting up, the logo itself appears with a + shaped hole on the right side with lights inside, slowly revealing the Canal+ logo with the letters flashing in time with the music.
We dunno if the channel itself or its sister channels will receive the new look but according to a programme called "Le Plus" it seems likely they'll adopt this in 2021, so fingers crossed. A lovely little tease into the next evolution of Canal+'s quirky and innovative branding.
Really amazing logo animation imo
Last edited by Sh1ruba on 10 November 2020 10:01pm