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On the contrary, I think the show has suffered a lot from the move, and gained little out of it. It was always a token move, and it has never come across as being any more than that really. It feels small scale, where as previous versions have felt larger. As many problems as I have had with Good Morning Britain whilst Piers Morgan has been a host, the show does feel like a bigger deal than Breakfast.
Heck, even the Channel 4 Daily which used multiple small sets for their output felt like a bigger deal than Breakfast does now.
You don't have to have the biggest, brashest set with controversial presenters to have the largest share at breakfast. Breakfast does this seven days a week without having any of those qualities. People tune into Breakfast for a quick digest of news with friendly, relatable presenters who don't go out of the way to be anything more than providing a public service.
October sees Breakfast celebrate 20 years with this format, an outstanding acheivement that has seen off GMTV and Daybreak and has been on-air longer than Breakfast Time and Breakfast News. It's survived the move to Salford and will continue to be the default tv show for those who use the show as part of their morning routine before going to work/school run etc.
The Piers Morgan Show (also known as Good Morning Britain) will of course have their fans, but is a different vehicle altogether.
Yes. I think if either programme was axed, the audience level for the remaining show wouldn't dramatically increase. Let's not forget the audience for TV at that time in the morning is dwarfed by radio. BBC Breakfast vs GMB is more like Waitrose vs Co-op than Sainsburys vs Tesco
Radio audience is measured by weakly reach not daily average audience like tv is. On reach Breakfast and Daybreak have 10m and 6m respectively across the week.
On the contrary, I think the show has suffered a lot from the move, and gained little out of it. It was always a token move, and it has never come across as being any more than that really. It feels small scale, where as previous versions have felt larger. As many problems as I have had with Good Morning Britain whilst Piers Morgan has been a host, the show does feel like a bigger deal than Breakfast.
Heck, even the Channel 4 Daily which used multiple small sets for their output felt like a bigger deal than Breakfast does now.
You don't have to have the biggest, brashest set with controversial presenters to have the largest share at breakfast. Breakfast does this seven days a week without having any of those qualities. People tune into Breakfast for a quick digest of news with friendly, relatable presenters who don't go out of the way to be anything more than providing a public service.
October sees Breakfast celebrate 20 years with this format, an outstanding acheivement that has seen off GMTV and Daybreak and has been on-air longer than Breakfast Time and Breakfast News. It's survived the move to Salford and will continue to be the default tv show for those who use the show as part of their morning routine before going to work/school run etc.
The Piers Morgan Show (also known as Good Morning Britain) will of course have their fans, but is a different vehicle altogether.
Yes. I think if either programme was axed, the audience level for the remaining show wouldn't dramatically increase. Let's not forget the audience for TV at that time in the morning is dwarfed by radio. BBC Breakfast vs GMB is more like Waitrose vs Co-op than Sainsburys vs Tesco
Radio audience is measured by weakly reach not daily average audience like tv is. On reach Breakfast and Daybreak have 10m and 6m respectively across the week.
