Daybreak relaunch with Lorraine and Aled

The thing is though is that the main reason they shelved GMTV, apart from the fact that ITV wanted 100% control over it's breakfast slot, is that ITV thought the brand was tainted after the 2007 competitions scandal it got caught up in.
But in essence that only lasted a few months before viewing figures were on the rise again and stayed very healthy right up until the end.

Daybreak has been abysmal throughout in terms of ratings because it got it so totally wrong and people do remember this, no matter what different kinds of refresh it goes through. The brand has gotten a lot more tainted in the 2 and a bit years it's been on the air, than GMTV ever did in its whole lifetime.

The best thing they could do (and usually I'm not one for bringing back the past) is re-instating the GMTV brand. It may only be a name, but the fact is that Daybreak got so bad and it's still recognized for this today. They could introduce a new brand but the way these ratings are going it would be an almighty big risk. Too big I'd say.

Though the likelyhood of ITV bringing back GMTV and finally admitting defeat? Slim.

Why not go the whole hog and bring back TV-AM? We still don't know what is going to happen in 2014 and if the breakfast licence is scraped.

Who out of the Daybreak team are actually ITN journalists? I know Lucy Watson is, or at least was when she was newsreader, and I'm fairly sure John Stapleton is.

Slight glitch earlier on Daybreak. They went into a VT about Blockbuster, when it abruptly cut to STV News with the presenter introducing it before going back to the VT. This was STV in Glasgow.

Yes, STV News is pan regional in the mornings...

None of them are ITN journalists, they are employed by the ITV News Group for ITV Breakfast with some exceptions; John being one of them. Before the ITVNG was set up they worked for GMTV or ITV Breakfast not ITN.

ITN's involvement with Daybreak is that they supply trucks and cameras for live OB's.

A while ago someone with ITV News (I don't know who) posted names of presenters/journalists form the voiceover bank, and Lucy Watson was one of them, I assumed she'd be ITN?

What time of year did the competition scandal happen, well was announced, was it the Summer when the figures would be lower?

No.

On the ratings front, things got worse yesterday.

Breakfast 1.71m 38.4%
Daybreak 615,000 14.8%

Over the course of this week Daybreak has lost viewers and audience share which must be extremely worrying for executives. This is down like for like compared to last year when Daybreak just over 700,000 for the equivalent week. It is clear that ratings simply haven't recovered since the New Year. Maybe the fact that Daybreak did not broadcast over the Christmas holidays might have played a factor. Yesterday's rating should have been equated to a mid-term school holiday not a normal working week.

In reference back to RDJ's point I find it extremely difficult to see ITV bringing back the GMTV brand because Daybreak in essence has the exact same format with GMTV veteran presenters at the helm. It is important to remember that GMTVs ratings were on the slide even before the scandal hit in July 2007. It was from autumn 2006, that BBC Breakfast began to increase its audience share.

I think ITV have no choice but to stick it out with the format and presenters. The worst thing to do now is 'rock the boat' with another re-launch or rebrand. I could potentially see Daybreak been off air during the August holidays to avoid further dire ratings.

During school holidays could they air the programme from 7am? Would this save a bit of money whilst the ratings are down? Or would it cost exactly the same to run the 6am?

When did GMTV stop broadcasting Kids programmes at 08.30 during the school holidays? I still don't understand why there did that. All remember it was in 1983 schools holidays that Rat saved TVAM.