Channel 5

The Five network was loss making when it was sold, hence it only went for £103m. That's less than some TV channel budgets! If Channel 5 is to continue, it has to change direction and for Desmond to tie it in with his publications makes perfect business sense. He seems to be aiming to make it a cross between ITV2 and BBC3 but with a bigger budget, which even if the overall audience falls, the profits will pick up. If this change doesn't happen then Channel 5 would eventually be forced off air.

I saw this, and expect to see it used for special trailers maybe like this selling the programme with the personalities. It's a lot better than the previews during the day that use a strange endboard.

I notice OK! TV's opening titles retain the 'From 5 News' disclaimer at the end.

I am liking that new ad....

To be pedantic, the explanation mark shouldn't be italic, the logo is OK !TV

Wow, that's much nicer than the usual endboard. The way it moves slightly reminds me a bit of TF1 in France.

TBH judging from the commisions announced, they seem to sticking with what works with a new Paul Merton series, The Restaraunt Inspector and recommisions of hits like Hotel Inspector, Extreme Fishing, Eddie Stobart etc The only Desmondesque series is Candy Bar Girls which sounds like Channel 5 trying to cash in on The Gypsy Wedding bandwagon,

I like the rebrand although I wonder if the channel bit of the logo will be dropped in print advertising in favour of just the numberal 5 in the circle. Looking forward to seeing the rebranding efforts for 5* and 5USA. With USA they could easily just keep the current idents and just change the logo.

Didn't I also read about an illusionist series coming soon? I suppose the big change in positioning of the channel will be IF they get big brother. I suppose they won't get rid of the things that do work for the channel, and they'll be trying to find things to enhance the channel and to try to increase ratings across the board.

As for the 'channel' part of the logo, I'm hoping that they don't ruin the simple logo by putting the 'channel' within the circle, but to instead display it as it does online with the word preceding the rounded logo.

They did it before they officially rebranded but I hope they'll drop for future print campaigns. Impossible? sounds alright and The Magicians was reasonbly successful but entertainment hasn't really worked and I suspect this and The Beat Goes On won't do that well.

Factual is the genre that seems to be working and they seem to building on it. Will be interesting how they market and schedule The Walking Dead, my guess is that it'll be stripped across a week.

I suppose that helps with them trying to return it as news minutage...
Does OKTV have any news in it at all? Didn't Live at Studio 5 have a headlines roundup at one point?

Is it just me, or does anyone else not get why Matt Johnson has been picked to host OK!TV? His presenting style really grates on me, he has one of those weak Welsh accents that is neither here nor there and as he talks he frowns or does something else with his eyebrows as if he's at a photoshoot. It all comes across really posey, and he never went down very well on This Morning.

Something gives me the impression that they weren't in the same room when that promo was shot? In the sequences of them together, Kate seems to be less well lit / placed in the scene. I wonder if it was shot with Denise and they dropped Kate in, in a rush.