CO
Or, to actually answer Nick's question...
The wholesalers (who we at PA have nothing to do with, it's a different contract system which IPC Media will have established themselves) should have a rough idea that with a TV guide magazine, our weeks start on a Saturday, and that it's their call for the product to be widely available to the customer well in time for the day on which the TV listings start - ie. get the magazine into the shops as early as possible, and it's been agreed that TV guides for week 2 should be available in the shops on the Tuesday of week 1 - that's the way things operate and I can't explain how that's done.
The wholesalers (who we at PA have nothing to do with, it's a different contract system which IPC Media will have established themselves) should have a rough idea that with a TV guide magazine, our weeks start on a Saturday, and that it's their call for the product to be widely available to the customer well in time for the day on which the TV listings start - ie. get the magazine into the shops as early as possible, and it's been agreed that TV guides for week 2 should be available in the shops on the Tuesday of week 1 - that's the way things operate and I can't explain how that's done.