BBC 2020 Rebrand Project

The BBC Scotland channel is a separate brand, yes the Scottish variant of BBC Two closed to make way for it, and they simulcast the daytime programming, but it isn’t still a variation of BBC Two as the network version sits alongside it.

Right, time to branch out my resources! I'm gonna get started on BBC News' on-screen graphics, starting with some opening titles.

Main intro (BBC News Channel):


BBC Breakfast:


Lunchtime, Evening and Late news w/ BBC One:




Local news (BBC London News as an example):

I like the dotted map on the BBC News stuff, but why does it change from a vertical red/white split to a copy of Sky News' package for the regions? I'd try to incorporate the regional information into the main BBC News vertical style.

I actually tried that with the old concept, but now that I've opted for the square, I felt it was more workable. I will try to do it in a different vertical style though, so it remains even.

I quite like these designs, I think that it retains the classic colours but it also gives a bit of modernity. I’m not a massive lover of using both BBC and the BBC News logo at the top and bottom. I think you could probably get away by establishing that it’s a BBC News product rather than a BBC product that’s also under the News umbrella. Breakfast I think would look better using the white version of the BBC news logo and removing it from the bottom.

This is one of the projects I look forward to seeing updates from, so I can’t wait to see what you’ll do next.

I don't think the channel name works under the BBC box - it just gets lost. I think you were on the right track initially keeping it horizontally but the fonts were too weak (as indeed it is here too) and the branding was inconsistent, meaning it just carried over the biggest issue the current branding has now. I think if you go back to horizontal but look to do the channel names in the same font as the BBC logo (perhaps with a slightly lighter weighting) it would look much better.

I've tweaked the English regional news titles a bit. It's now vertically-aligned moving away from obvious Sky News tropes.



Also, I've created titles for the nation-specific news programmes:




And finally, as a bonus:


I've been experimenting (again) on how to better implement the channel logos, by reverting to the horizontal style, but maintaining the box format. ( Note: I used precise scaling tactics to make the channel texts the same size as the BBC logo text ). Hopefully, if this idea down below is any better, I'll roll this design out onto other BBC divisions. If not, I'll stick to the current designs.

Love the regional news design. a few things. How did you get the map pixelated?. BBC Newsline’s colours are orange and red. and maybe have some places names for Wales Scotland and Northern Ireland above and below the maps like you did for London. but very good

Glad you asked. Well, I googled up some dotted maps (separate for each country), and I decided to use them. About place names, I might try it out.

The nation-specific news titles just don't work, and are considerably weaker than the national news titles. Why the gradient? Why the grey pillars? Why isometric layout on Scotland and Newsline, but not Wales?

Edit: Your maps are also missing some islands, especially Orkney and Shetland.

I'm trying to stick to the term of uniformity, which is considered a unified design for each form of output. In terms of over-reliance on gradients, I'm trying to make sure that it doesn't look "cheap and worthy".

I agree that your national news presentation feels a lot more sleek and modern than the regional, I don’t know whether it’s because the colouring skews it slightly but could you perhaps keep with your horizontal division that you’ve done in the National designs and have one side with the pixelated maps designs for each region and an image of something representing that region on the left hand side? That way it ties in with the national design but it links in with the regionalist without having a list of town names (just an idea it may look hideous in reality).

Alternatively replicate the London design for each region and have the colour variants on one side and the white on the other to help break it up a bit.