BBC 2020 Rebrand Project

I applaud you for being brave enough to ditch the BBC blocks and your BBC logo works very well - simple but effective and a decent new take on it - I could imagine the 3 blocks merging into one as a transition between the brands.

What lets it down though is it hasn't solved any of the branding issues the BBC currently has, especially around it's TV channels. I think you need to start from scratch with the logos with a coherent look in mind so you're not using a range of fonts, weights and styles. You've had the courage to drop the blocks so have the courage to do something new with the channel logos too.

Thanks so much for all your positive thoughts on these tweaks! I knew on the top of my head that there were a bunch of flaws, so I figured out that at the end of the day, it had to be done.

I agree that the brave decision to drop the BBC blocks logo has paid off. Great mocks.

The thing is ditching the BBC blocks is a risky move as it has been a staple for the BBC for a long time (roughly the 50’s) so possibly making it with bbc blocks but with Reuther not Gill Sans might be interesting and experimental.

Thanks for all your favourable comments! I've made an example of a cross-channel menu; this example (L) includes BBC One, Two and Three. It would start with a simple BBC logo (R), and the background would open up and the logo would disappear for a while to reveal the menu, before closing back down with the logo reappearing, along with the BBC URL down below.


Also, I've done a single-channel ECP for BBC Two, that incorporates the revised "curve" pattern.


To wrap things up for this post for now, as we're sometimes seeing government-commissioned adverts in-between programmes lately (because of the coronavirus pandemic), I decided to a slide for BBC One to introduce those ads (or Public Information Films, as the Beeb calls them):

My criticism now is usually the ECP has images of the programs is there any chance you will add some on? Also the arrow design for BBC 3 might be better maybe with the tricon repeated
You deserve an outstanding

How did you achieve cut out curved design?

Good question. I used a combination of the "drop shadow" and "bevel" layer styles, with a little touch of gradients.

Overall I very much like it and with a bit of tightening up regarding alignment and placement this could be really good. I like that you have given us something that isn't the BBC blocks, but the logos themselves seem like the BBC all in one box is too small now when beside the channel name.

Would a stacked design work?

Agree - as I said above you need to rework the television logos especially. It looks quite awkward on the ECP shots above.

Only in certain situations (like the BBC Radio logo...




If I use a stacked design in the right way, it might work.