The Gallery

BBC 2020 Rebrand Project

Celebrating the BBC's centenary with a stronger identity. (June 2020)

This site closed in March 2021 and is now a read-only archive
DE
deryn
here is an idea rebrand the radio stations as bbc sounds 1 2 etc
JA
Jake
Jake posted:
That Sports Extra logo is like an eye test.


Is that better?
*

Your logos need to work at smaller sizes, your Radio 4 Extra and 1Xtra logos are much better in this regard.
GT
GraemeT
It’s lost some of its spark here I think

Was really enjoying the tv branding, but news and radio isn’t working for me
BS
BiggieSMLZ
It’s lost some of its spark here I think

Was really enjoying the tv branding, but news and radio isn’t working for me


Yeah, that’s the nature, really. You gotta make slight tweaks now and then to make sure the quality stays up. I’ve had to shake this mock up three times now, based upon the requests from others I’ve read. On my part, shaking up the logos was not a decision I took lightly.
Last edited by BiggieSMLZ on 12 June 2020 6:13pm
BS
BiggieSMLZ
I think there's too much space around the BBC letters when in all in one box and it makes them look off no matter what you do around it, and so small compared to the channel name so it'll always look strange when you see them beside one another. Perhaps the letters in a rectangle instead and with the channel name and BBC letters the same size?


That quote just gave me an idea! I've just had a look back on the downsides of the corporate BBC logo, so I did some nit-picking. I managed to do it as a rectangle, spaced out the letters a bit, and here's the result:



Well, I'm personally proud with it, but If it stands a chance, I'll make good use of it.
JL
J. Lyric
Saw all of this - I was bored, and I understand this looks similar to the first version of the mock - but I decided to do my own version of this lad's idea

*

Make of it what you will.

- - - -

I want to say that Rai had a hand in this - because that's what it resembles in a way - but it didn't.

I wish it did, though Wink
DE
deryn
Saw all of this - I was bored, and I understand this looks similar to the first version of the mock - but I decided to do my own version of this lad's idea

*

Make of it what you will.

- - - -

I want to say that Rai had a hand in this - because that's what it resembles in a way - but it didn't.

I wish it did, though Wink

i was just about to say that it looked like rai
BS
BiggieSMLZ
Very nice.

Well, I've done some thinking on how to make this mock look better: By polishing up the BBC brand further. This means following some previous advice you've given me, and by that, here's an evaluation on what I may decide on implementing:

*
JL
J. Lyric
I feel like this is something you should really think about - plan everything out, proofread, all that stuff.

How would it work across platforms?

How would the other brands fit?


My advice - mock up what those two would look like "extended" across the portfolio, and see what you can do from there. Fine tune any flub-ups you may find, that kind of thing.
BS
BiggieSMLZ
I feel like this is something you should really think about - plan everything out, proofread, all that stuff.

How would it work across platforms?

How would the other brands fit?


My advice - mock up what those two would look like "extended" across the portfolio, and see what you can do from there. Fine tune any flub-ups you may find, that kind of thing.


Thanks very much indeed for the advice; Now I know what I must do. Well I’ve got a night’s sleep to contemplate what to do next.
AM
Alfie Mulcahy
I think there's too much space around the BBC letters when in all in one box and it makes them look off no matter what you do around it, and so small compared to the channel name so it'll always look strange when you see them beside one another. Perhaps the letters in a rectangle instead and with the channel name and BBC letters the same size?


That quote just gave me an idea! I've just had a look back on the downsides of the corporate BBC logo, so I did some nit-picking. I managed to do it as a rectangle, spaced out the letters a bit, and here's the result:



Well, I'm personally proud with it, but If it stands a chance, I'll make good use of it.

I like this
BS
BiggieSMLZ

I like this


Thanks. Smile

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