Good Morning Britain

Yes ....

The ITV Franchises are clear 0600-0925 is one common UK wide service, albeit complicated latterly with the regional insertions whereas 0925-0600(+1) are distinctly regional. There has to be a switch, dead on, at both of those times, barring any Ofcom approved (and very rare) occasional changes.

Yeah but this is the 8:30 junction from GMB to Lorraine we’re talking about. Not the 9:25am junction, obviously it’s clear why that’s a hard junction.

It is mostly an obsolete distinction though. The only distinction is in Scotland where a different company take over after 9:25. Practically that could happen at any time, the only issue is where the ad break falls. They could finish Lorraine at 9:30 if they wanted, as long as ITV Breakfasts last ad break was before 9:25

I know we're going off on a tangent with this thread now regarding the 9:25 finish time, but just one thought....

ITV [Breakfast] now own that 0600-0925 period, so in theory they should be able to broadcast beyond that point without the "Switch". Might the only reason they haven't pursued to do away with this "franchise" is to stop UTV/STV broadcasting their own programmes during that period instead? Instead UTV/STV have to oblige that 0600-0925 belongs to ITV Breakfast.

Apologies if this sounds a bit messy, in my head it makes sense...

But STV could put a cartoon or news update on at 9:25 and cut into the last 5 minutes of Lorraine.

The only way they could do away with that "franchise", as I can see, is if ITV owned STV. That is not the case, and so Lorraine will still finish just before 09:25.

Isn't it rather up to Ofcom and not ITV to decide that 6-9:25 is officially Breakfast time? Anyway its been proved before that they can go past 9:25 if they really wanted to, its not like the old days of a timed transmitted switch where you're coming off air regardless of whether you've finished or not (there are various YouTube videos of this primarily Thames->LWT and the odd TV-am one) with one obvious exception.

After all, ITV have effectively managed to cover up the 5:15 switchover in London and the only real evidence of such an arrangement still existing is in the franchise documents on the Ofcom website.

It's true, that in the mid 1990s, the Disney Club, on GMTV, carried on over into the 09:25 slot, finishing I think at 09:55. I can't confirm this, but STV did have a stake in GMTV at the time, and so I wonder if STV co produced Disney Club, which allowed this arrangement, of going beyond 09:25, to take place.

And the London weather forecasts

Yes, theoretically they could.... but why would they?

I’m guessing something to do with the advert regulations, where programmes have to be a certain length to allow a certain number of breaks, and that breaks need to be specific distances apart. Unless they were right up to the edge of the regulations I would have assumed they could run over a tiny amount at 8:30

Lorraine comes from the same gallery as GMB with the same director : Erron Gordon. no?