NG
Those factors are nothing new though, and have been present when ITV breakfast performed a lot better, even in the later, post phone-in scandal days of GMTV.
Yep - but by then the BBC had started morphing the post-Breakfast News version of Breakfast (which was still quite serious) into a much warmer, simpler and less formal offering.
Breakfast News was a pretty heavyweight watch for that time of the day - and at one point had an hour of Business News 0600-0700 (which was probably a pretty big turn-off for a lot of people - though not for everyone - and the team that made it did their best to make it less dry than it had any right to be).
Against Breakfast News, GMTV had a pretty easy ride (as had TVam before them towards the end of their franchise) - people would put up with the ads and the competitions to avoid being told at length what the Hang Seng and Dax were doing, and what the latest earnings forecast for Numpty Plc was...
Once Breakfast kicked in, and evolved to become even less formal in presentation style, but still with the 30 minute wheel, it became a much more watchable watch. Combine that with the disdain it was revealed that GMTV held its audience in (treating them as a cash cow effectively) with the phone vote scandal - and the tipping point was reached. By this point Breakfast was a better-GMTV than GMTV was, without ads and competitions, with a family of presenters that audiences liked, and with a style that didn't talk down to you, nor assume you knew everything. It's presentation style to some of us may appear conservative, but it's not being made for TV production fans...
noggin
Founding member
As for why more people watch Breakfast than GMB :
* Adverts
* Competitions that treat the audience as moronic cash-cows
* Less predictable schedule (within 30 minutes of watching Breakfast you'll have seen local and national news, local and national weather and something else of interest)
* More 'in your face' presentation (whilst lots of us here like all the bells and whistles being thrown at a show - sometimes less is more for a bleary-eyed audience)
* Adverts
* Competitions that treat the audience as moronic cash-cows
* Less predictable schedule (within 30 minutes of watching Breakfast you'll have seen local and national news, local and national weather and something else of interest)
* More 'in your face' presentation (whilst lots of us here like all the bells and whistles being thrown at a show - sometimes less is more for a bleary-eyed audience)
Those factors are nothing new though, and have been present when ITV breakfast performed a lot better, even in the later, post phone-in scandal days of GMTV.
Yep - but by then the BBC had started morphing the post-Breakfast News version of Breakfast (which was still quite serious) into a much warmer, simpler and less formal offering.
Breakfast News was a pretty heavyweight watch for that time of the day - and at one point had an hour of Business News 0600-0700 (which was probably a pretty big turn-off for a lot of people - though not for everyone - and the team that made it did their best to make it less dry than it had any right to be).
Against Breakfast News, GMTV had a pretty easy ride (as had TVam before them towards the end of their franchise) - people would put up with the ads and the competitions to avoid being told at length what the Hang Seng and Dax were doing, and what the latest earnings forecast for Numpty Plc was...
Once Breakfast kicked in, and evolved to become even less formal in presentation style, but still with the 30 minute wheel, it became a much more watchable watch. Combine that with the disdain it was revealed that GMTV held its audience in (treating them as a cash cow effectively) with the phone vote scandal - and the tipping point was reached. By this point Breakfast was a better-GMTV than GMTV was, without ads and competitions, with a family of presenters that audiences liked, and with a style that didn't talk down to you, nor assume you knew everything. It's presentation style to some of us may appear conservative, but it's not being made for TV production fans...