PC
Perception is as important as reality. If nothing else, it buys you time until you get your act together.
There may be an element to which someone from Mail Online being part of the show might win it friends in the newspaper industry, but if the feeling still was that the show was crashing and burning and there were no on-screen talking points it wouldn't stop the papers from trashing it.
Instead, I'd suggest there's a lot of things going on. Both Piers and Susanna make for very good copy - both open to talking to the press, both playing a particular role and gaining headlines in their own way. The show has worked out why it exists, and why it's distinct from BBC Breakfast. The online content has improved immeasurably and it feels like they have deliberate talking points which have the potential to go viral - I'd suggest the fact that a few of these happen at the very start of the programme are not a coincidence, plenty of time to clip up and get out there for the likes of Buzzfeed or Twitter Moments to leap on. Get a pre-roll advert on those and it starts to make its own money outside of the TV show.
Like I say, I'm sure the people involved have friends in high places who may go kind on them should the momentum be with them and they want to keep in for stories. Likewise though, if it was going badly they'd be the first ones to bury them. Nothing personal, just business.
There may be an element to which someone from Mail Online being part of the show might win it friends in the newspaper industry, but if the feeling still was that the show was crashing and burning and there were no on-screen talking points it wouldn't stop the papers from trashing it.
Instead, I'd suggest there's a lot of things going on. Both Piers and Susanna make for very good copy - both open to talking to the press, both playing a particular role and gaining headlines in their own way. The show has worked out why it exists, and why it's distinct from BBC Breakfast. The online content has improved immeasurably and it feels like they have deliberate talking points which have the potential to go viral - I'd suggest the fact that a few of these happen at the very start of the programme are not a coincidence, plenty of time to clip up and get out there for the likes of Buzzfeed or Twitter Moments to leap on. Get a pre-roll advert on those and it starts to make its own money outside of the TV show.
Like I say, I'm sure the people involved have friends in high places who may go kind on them should the momentum be with them and they want to keep in for stories. Likewise though, if it was going badly they'd be the first ones to bury them. Nothing personal, just business.
