WA
The checkatrade weather sponsor v/o sounds far more authoritive than the new TOTH v/o.
NE
That music really is utterly horrific. It's as bad as the Daybreak bells in the final iteration. But then again, I don't watch these sorts of programme so it ultimately doesn't matter what I think. It likely appeals to the housewife/mummy type.
That music really is utterly horrific. It's as bad as the Daybreak bells in the final iteration. But then again, I don't watch these sorts of programme so it ultimately doesn't matter what I think. It likely appeals to the housewife/mummy type.
OW
Maybe the situation with the music will be like it was with GMTV in 2003.
In 2003, they introduced a new theme https://www.youtube.com/watch?v=2dlqy5IgDBY
They changed it back shortly after, perhaps because it was dreadful, hopefully they'll see sense and stop fiddling with the format too much.
In 2003, they introduced a new theme https://www.youtube.com/watch?v=2dlqy5IgDBY
They changed it back shortly after, perhaps because it was dreadful, hopefully they'll see sense and stop fiddling with the format too much.
PA
Just in case anyone wanted the new theme tune, I quickly mixed to together some videos online.
And thanks to owain.98 and ronaldy21 for uploading the videos (all three of which are on this forum pages 4 and upwards)
http://youtu.be/eUSxuX5uNTE
(Sorry I don't know how to insert a youtube video yet)
And thanks to owain.98 and ronaldy21 for uploading the videos (all three of which are on this forum pages 4 and upwards)
http://youtu.be/eUSxuX5uNTE
(Sorry I don't know how to insert a youtube video yet)
CL
Is the desk I can't understand, why not just change the tabletop to be a little more rectangular and smaller so it fits with the coffee table in the sofa area and the rest of the set.
SN
+1 to most of these points. I don't get why certain members hang on so much to the "American" model, as the audience don't want this...
Regarding the new V/O, I prefer the old one too - I think the problem is that the voiceover has to get so much information into a short time. Again I think this is an unnecessary American influence, which reminds me very much of the NBC Today show. The fact is, the average viewer won't remotely care or even know about the ITV studios and doesn't need to hear the date because it's in big letters on their smartphone.
I think the format works a lot better with two main presenters and a 'newsreader' role who is always at the desk. I think with four (five including the weather forecaster) presenters around the desk, it was too many and someone was always bound to fade into the background.
I don't think this stinks of giving up. Instead, they are making changes to a format (no doubt having consulted audience panels) and trying to make it more competitive. The fact is that they are probably fighting a losing battle...
I've read through all the comments posted in this thread and I'm quite frankly surprised at the overreaction to today's refresh; but TV Forum thrives on overreaction I suppose.
The new music is perfectly fine and is well suited to a morning breakfast show; warmer and considerably more melodic than its predecessor. It is engaging and strikes the right tone at 6:00am. Perhaps, it could come do a note or two, but overall no major faults.
The new desk gets rid of the issue that they had, whereby three presenters were awkwardedly skewed towards the left of a very large desk.
The sofa area feels a lot better with the additional set pieces. Content wise, I was impressed to see more news throughout the morning and generally less lighter fare. If maintained and increased, GMB could provide perfect election viewing in the months ahead.
Much of the overreaction stems from a desire from must forum members to have a hard news programme in the morning; but this never what GMB will be, so kindly members - get over it! It will forever try to strike the balance between news and lighter fare, as GMTV and Daybreak both did. It will not always succeed, but any belief that it needs to go in favour of one over the other is misguided.
It is not what the audience wants. It wants intelligent programming with warmth in the morning and whilst GMB is not entirely there yet, today's refresh proves that it is moving in a good direction.
The new music is perfectly fine and is well suited to a morning breakfast show; warmer and considerably more melodic than its predecessor. It is engaging and strikes the right tone at 6:00am. Perhaps, it could come do a note or two, but overall no major faults.
The new desk gets rid of the issue that they had, whereby three presenters were awkwardedly skewed towards the left of a very large desk.
The sofa area feels a lot better with the additional set pieces. Content wise, I was impressed to see more news throughout the morning and generally less lighter fare. If maintained and increased, GMB could provide perfect election viewing in the months ahead.
Much of the overreaction stems from a desire from must forum members to have a hard news programme in the morning; but this never what GMB will be, so kindly members - get over it! It will forever try to strike the balance between news and lighter fare, as GMTV and Daybreak both did. It will not always succeed, but any belief that it needs to go in favour of one over the other is misguided.
It is not what the audience wants. It wants intelligent programming with warmth in the morning and whilst GMB is not entirely there yet, today's refresh proves that it is moving in a good direction.
+1 to most of these points. I don't get why certain members hang on so much to the "American" model, as the audience don't want this...
Regarding the new V/O, I prefer the old one too - I think the problem is that the voiceover has to get so much information into a short time. Again I think this is an unnecessary American influence, which reminds me very much of the NBC Today show. The fact is, the average viewer won't remotely care or even know about the ITV studios and doesn't need to hear the date because it's in big letters on their smartphone.
I think the format works a lot better with two main presenters and a 'newsreader' role who is always at the desk. I think with four (five including the weather forecaster) presenters around the desk, it was too many and someone was always bound to fade into the background.
I don't think this stinks of giving up. Instead, they are making changes to a format (no doubt having consulted audience panels) and trying to make it more competitive. The fact is that they are probably fighting a losing battle...
CH
Yes, that's what I thought.
Exaggerations on this site as per. They're changes which won't make a blind bit of difference to audience viewing figures either way. If anything, moving weather and regional news AGAIN is likely to have the biggest impact. People like their routine in the morning.
Just me that thinks of Jurassic Park when you hear the bed?
It sounds like it was the version that was meant to be for Lorraine.... like a lighter version of the theme, just like they did with daybreak 2.0l
Yes, that's what I thought.
Exaggerations on this site as per. They're changes which won't make a blind bit of difference to audience viewing figures either way. If anything, moving weather and regional news AGAIN is likely to have the biggest impact. People like their routine in the morning.
Just me that thinks of Jurassic Park when you hear the bed?
CW
Charlie Wells
Moderator
Maybe it's because I haven't watched GMB in a while but I don't think the changes are that bad. One thing I don't notice was that the 'live' graphic in the top left might benefit from shifting further right so that it's left edge is in line with the left of the GMB logo.
Incidentally if you skip to about 1min15 on https://www.youtube.com/watch?v=71BJc5EjAqI you can spot what I presume is a backup mic attached underneath the main desk.
Incidentally if you skip to about 1min15 on https://www.youtube.com/watch?v=71BJc5EjAqI you can spot what I presume is a backup mic attached underneath the main desk.
CR
Just me that thinks of Jurassic Park when you hear the bed?
I'm glad I'm not the only one who hears it!
Just me that thinks of Jurassic Park when you hear the bed?
I'm glad I'm not the only one who hears it!
DT
What research?
Surely if they had commissioned market research it wouldn't have led to such low viewing figures. Also, I doubt that if they did ask people what they wanted from their ITV Breakfast programme - a large number of people would not have been calling out for an American style show. Research would also have probably seen people go "What? You're changing it again?"
If ITV really want a stronger Breakfast brand which could compete with BBC Breakfast and to a lesser extent Sunrise then maybe they need to keep one programme and not faff around changing the set/music/titles/presenters/graphics etc. for more than a year. Constant changes are not conducive to building up viewer loyalty and must be costing money which could be better spent on other aspects of the show such as the content.
The BBC has kept the same brand and format for 15 years with slight changes in music, graphics etc. and gradual set and presenter changes. It has managed to successfully build up a large audience and is well liked and respected. Sky's Sunrise has had the same for even longer. Since 2000 ITV has had 3 separate programmes, around 8 major revamps (even more refreshes), several complete presenter changes etc and in return has a declining audience.
Everything they had for this show, the research, the different presentation. .
What research?
Surely if they had commissioned market research it wouldn't have led to such low viewing figures. Also, I doubt that if they did ask people what they wanted from their ITV Breakfast programme - a large number of people would not have been calling out for an American style show. Research would also have probably seen people go "What? You're changing it again?"
If ITV really want a stronger Breakfast brand which could compete with BBC Breakfast and to a lesser extent Sunrise then maybe they need to keep one programme and not faff around changing the set/music/titles/presenters/graphics etc. for more than a year. Constant changes are not conducive to building up viewer loyalty and must be costing money which could be better spent on other aspects of the show such as the content.
The BBC has kept the same brand and format for 15 years with slight changes in music, graphics etc. and gradual set and presenter changes. It has managed to successfully build up a large audience and is well liked and respected. Sky's Sunrise has had the same for even longer. Since 2000 ITV has had 3 separate programmes, around 8 major revamps (even more refreshes), several complete presenter changes etc and in return has a declining audience.