KE
They use that because it fudges the elephant in the room that is a station called Yorkshire Television that also broadcasts to Lincolnshire.
Isn't the weather still branded "ITV Yorkshire Weather", in terms of the sponsorship?
I'm also guessing that the endcap at the end of bulletins says "ITV Yorkshire" at the bottom?
I've heard listings referring to "the Calendar Region" on occasion in recent years. As there's pretty much no regional programmes outside of news, apart from the aforementioned political programme, and there being no regional branded idents even before these programmes, it may as well be called that.
They use that because it fudges the elephant in the room that is a station called Yorkshire Television that also broadcasts to Lincolnshire.
Isn't the weather still branded "ITV Yorkshire Weather", in terms of the sponsorship?
I'm also guessing that the endcap at the end of bulletins says "ITV Yorkshire" at the bottom?