BBC One

It's only more prominent because it's at the very start, rather than being buried within the music as before. It wasn't so much a marketing device as an integral part of the musical basis for each of the unique melodies in a number of the idents, notably in 'Kites'. This meant it wasn't always noticeable, yet it did it's intended job.

It would seem now, though, that they want it to stand out and identify the channel; however, it probably won't be as effective as it was yesterday in doing this, largely because on the whole, the 'hook' now comprises three brief notes tacked onto the start of a randomly-picked piece which will usually be audible for far longer than said notes. Remember that the hook in the 'rhythm & movement' era wasn't effective because it was at the start, but rather because it was a 'theme with variations'.

(sorry this is so long - hope you get the gist of what I'm saying!)

Woah, these new shortened idents are simply terrible. I really don't like the new music at all, they don't suit the idents at all. It's nice to see the Kites ident again though, not seen it in a while.

Now that Kites has returned does this mean that Windows and Moon will be coming back as well? And one of the many things I don't understand is why make short versions of Capes & Kites when they already have short versions that can be used?

Shame about some of the music on these as the originals were much better. Having said that I'm sure they will become as familiar given time. I must say they remind me a bit of the balloons. Not to hark back but I loved the fact those idents had just a 3 or 4 second intro with a strong musical hook and then an unobtrusive bit of music for the announcer to talk over.

It's certainly a step in the right direction and will no doubt make the brand a lot stronger. I can't help but think a lot of them have lost that certain something though. All you've got now is hippos going round for no reason and bikers in a circle without any establishment. I guess the fact that they're all so well known means they work, but I don't think they wouldn't stand up on their own merits.

I think they need to be replaced with some specially made short idents. It should be fairly cheap, now there are less shots needed per ident.

It seems they have gone back to the flexibility of the Baloon format. Non descript shots, ending on a musical crescendo. Now the Idents are shorter, here's hoping stings make a return to re-inforce the branding.

Does anyone know when the new Saturday ident is being unveiled tonight?

Or is it not happening tonight?

It's quite ironic that Channel 4 allow their idents to breathe but it is BBC1 that has to cut it's idents because they don't have time to show the full length ones properly. Surely BBC1 (and 2) should have more time than anyone else to show full idents

The new idents look awful as they have been so obviously chopped up, if they wanted new quicker idents they should have designed some new ones from scratch

So true as you'd think a Channel that has to fit in commercials than a channel that just needs to show a couple of trailers here and there. BBC1 have totally effed up.

As somebody said before why does it have to be all or nothing? Having these alongside the longer versions would have been great. If you're stuck for time put one of these new ones on, but if you have longer links use the other versions.



Any new ident will look weird alongside the others now that they have been hacked to pieces.

'Forest' at 6:20pm (well, on Wales - don't know about Network) - a vast improvement on the old one IMO.

Forest was lovely! The music was more magical than before

Video of the shorter Magical Forest ident:
http://www.youtube.com/watch?v=VZj6qLtWtpY

I think there would be surprise, but C4's idents don't contain a story really - with a couple of possible exceptions, it's just a question of one camera shot, the camera moving into the right position so we can see the '4'. That's not to criticise them, quite the reverse, they're utterly brilliant in their simplicity. But they'd work - pretty much - if there was far less form up.
BBC One's idents, however, contain more of a story, as has been mentioned above. You can't edit them down and expect the story to survive.
And the logo appearing before the circle is formed, eg in Forest just now, is most odd.