Channel 5

I notice the 5 News logo has changed on Twitter to match the website font changes earlier in the year.

I wonder when and I don't doubt it Viacom will place their stamp on Channel 5 and do a rebrand. I can't seem them keeping the current package but I haven't heard or seen another rumours. The font change, although I supported it initially, was pretty pointless it doesn't actually have the same effect gotham did, placed beside the 5 on the official "channel 5" logo it looks weak compared to its predecessor.

Anyway, anyone got any info or predictions for a possible rebrand?

I wouldn't be surprised to see the entire 'Channel 5' brand scrapped. It's not as though it's a very respected brand, known for the infamous 'three F's'.
I'd quite like to see a three letter acronymn name given to Channel 5 to try and make it feel a bit more like a 'proper broadcaster'.

Channel 5 as a single brand for it's main channel is fine. It's the poor rebrands of their multi channel offerings under N&S that need to change.

How about FFF?

I don't know what sort of stamp they can put on it, because no other Viacom channel has any sort of umbrella branding.

I really did just walk into that one, didn't I?

Apart from MTV, Comedy Central and Nickelodeon

None of those are really applicable though, are they?

In what way are they not really applicable?

MTV consists of 8 channel that has MTV at the start of the channel name
Comedy Central has 3 channels
Nick/Nickelodeon has 5 channels (excluding +1's)

All serving different audiences

I meant as in applicable as a brand to cover Channel 5.

Viacom UK or VUK for short.

Can't see it catching on though, to be honest...