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mdta
This Article from Broadcast about Sky
And now stage 2 approaches... This is how the lineup looks at present
http://www.tvhome.f2s.com/upload/SKY%202002%20Corporate.gif
(Edited by mdta at 7:00 pm on Jan. 10, 2002)
Quote:
BSkyB kicks-off major re-brand
BSkyB has unveiled the first stage of a major rebrand of its UK service which will see the Sky logo as well as a number of channel identities change, writes Barbara Marshall.
Sky News will be rebranded first and sport a new logo and on-air graphics from 1 October. Changes have already been made to the studio look and presenter line-up. Sky 1 and the movie channels will change in the new year, although it has not yet been decided whether Sky Sports will be rebranded.
Director of broadcasting and production Mark Sharman, who has led the rebranding exercise over the last six months, has brought in former Sky creative director and on-air branding specialist Bruce Dunlop to act as consultant. Sharman said Dunlop had been advising on operational issues but the rebranding had been done in-house.
Dunlop said the aim was to get back to a central brand while ensuring each channel retained its own character: 'Either you make idents so good you don't get bored or you make them flexible, like the BBC 2 idents.'
A Sky spokesman said: 'One of the main objectives is to refresh the on-screen look of the Sky channels. The aim is to give some unity to the look and build upon the obvious power of the Sky brand.'
The planning and presentation functions for each channel are expected to be brought back under the control of one person to ensure synergy across the channels.
BSkyB has unveiled the first stage of a major rebrand of its UK service which will see the Sky logo as well as a number of channel identities change, writes Barbara Marshall.
Sky News will be rebranded first and sport a new logo and on-air graphics from 1 October. Changes have already been made to the studio look and presenter line-up. Sky 1 and the movie channels will change in the new year, although it has not yet been decided whether Sky Sports will be rebranded.
Director of broadcasting and production Mark Sharman, who has led the rebranding exercise over the last six months, has brought in former Sky creative director and on-air branding specialist Bruce Dunlop to act as consultant. Sharman said Dunlop had been advising on operational issues but the rebranding had been done in-house.
Dunlop said the aim was to get back to a central brand while ensuring each channel retained its own character: 'Either you make idents so good you don't get bored or you make them flexible, like the BBC 2 idents.'
A Sky spokesman said: 'One of the main objectives is to refresh the on-screen look of the Sky channels. The aim is to give some unity to the look and build upon the obvious power of the Sky brand.'
The planning and presentation functions for each channel are expected to be brought back under the control of one person to ensure synergy across the channels.
And now stage 2 approaches... This is how the lineup looks at present
http://www.tvhome.f2s.com/upload/SKY%202002%20Corporate.gif
(Edited by mdta at 7:00 pm on Jan. 10, 2002)