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ITV Discussion Thread

Christmas Pres launched (Page 411) (October 2007)

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VM
VMPhil
But that also helps with the company being named after, and the logo based on the same thing.

That was re. Apple. I'm on my iPad which is why I can't go back and change it
BA
bilky asko
Joe posted:
Nike.


The swoosh was made in 1971 - making it 41 years old.
FA
fanoftv
If the new 'It's ITV Player Time' promos & animations are anything to go by, then even if it's a refresh, it could look very polished.
CH
Chie
MW
Mike W
Brekkie posted:
trivialmatters posted:
That logo was always ghastly, as was their 'three blue squares and a yellow one' branding device. What was that even supposed to achieve? Why slap four boxes on a trailer and leave the audience to work out it means ITV1, when 'four squares' is hardly a unique enough concept to ever build any sort of audience connection with it.

Unfortunately it's probably people like you in marketing causing such rebrands - most of the general public aren't that stupid and soon make the connection between the four squares and "ITV1", hence giving them a strong branding device.

Something like the Yorkshire Chevron or Granada G would never be created nowadays.


Or even the Central Cake. Of all the ITV Regional logos, the cake takes the biscuit for being the most modern, timeless and elegant ones there is (without the 3D rendering) and could easily work on screen today, the Granada 'g' device wouldn't and the Yorkshire chevron was dated when it was used! It seems to be beyond companies these days to get their logos right, even this forum's beloved BBC logo (and I LOVE it myself) isn't too great, but therein lies it's glory - it doesn't need bevels and gradients because on its own it makes a strong and striking impact that sums up the organisation it represents. ITV need a BBC style system and also need to ensure they don't get the 'me too' culture that the BBC has, keep it strong, consistent and simple and they can't go far wrong.
PA
pad
I think this could easily be adapted for the 21st century:

http://hub.tv-ark.org.uk/images/itvmidlands/itv_midlands_images/central/idents/itvcentral2_ident1993a.jpg

There's something about the V design that's timeless I feel.

http://upload.wikimedia.org/wikipedia/en/thumb/2/2c/ITV_logo_1989-1998.svg/200px-ITV_logo_1989-1998.svg.png

The coloured portion could change per channel too for channel logos.
AM
amosc100
pad posted:
I think this could easily be adapted for the 21st century:

http://hub.tv-ark.org.uk/images/itvmidlands/itv_midlands_images/central/idents/itvcentral2_ident1993a.jpg

There's something about the V design that's timeless I feel.

http://upload.wikimedia.org/wikipedia/en/thumb/2/2c/ITV_logo_1989-1998.svg/200px-ITV_logo_1989-1998.svg.png

The coloured portion could change per channel too for channel logos.


Just one problem....

Where would the 1/2/3/4/C/News go?
JO
Jonny
amosc100 posted:
Just one problem....

Where would the 1/2/3/4/C/News go?

I have them here!

*

Apparently, 1 isn't happy but say they'll go along with it, 2's is blatantly botched so have refused to take it, 3 plan on playing theirs in reverse and 4 will use their version until 2019.

Sorry, just don't share the love for that late 80s/early 90s relic. Over designed, outdated, bleugh.
CH
chris
Jonny posted:
amosc100 posted:
Just one problem....

Where would the 1/2/3/4/C/News go?

I have them here!

*

Apparently, 1 isn't happy but say they'll go along with it, 2's is blatantly botched so have refused to take it, 3 plan on playing theirs in reverse and 4 will use their version until 2019.

Sorry, just don't share the love for that late 80s/early 90s relic. Over designed, outdated, bleugh.


Indeed. I think that logo is vile.
FA
fanoftv
pad posted:
I think this could easily be adapted for the 21st century:

http://hub.tv-ark.org.uk/images/itvmidlands/itv_midlands_images/central/idents/itvcentral2_ident1993a.jpg

There's something about the V design that's timeless I feel.

http://upload.wikimedia.org/wikipedia/en/thumb/2/2c/ITV_logo_1989-1998.svg/200px-ITV_logo_1989-1998.svg.png

The coloured portion could change per channel too for channel logos.


This is an idea how it could be done, modern font, same idea, but with a modern edge:

*
VM
VMPhil
Mike W posted:
Brekkie posted:
trivialmatters posted:
That logo was always ghastly, as was their 'three blue squares and a yellow one' branding device. What was that even supposed to achieve? Why slap four boxes on a trailer and leave the audience to work out it means ITV1, when 'four squares' is hardly a unique enough concept to ever build any sort of audience connection with it.

Unfortunately it's probably people like you in marketing causing such rebrands - most of the general public aren't that stupid and soon make the connection between the four squares and "ITV1", hence giving them a strong branding device.

Something like the Yorkshire Chevron or Granada G would never be created nowadays.


Or even the Central Cake. Of all the ITV Regional logos, the cake takes the biscuit for being the most modern, timeless and elegant ones there is (without the 3D rendering) and could easily work on screen today, the Granada 'g' device wouldn't and the Yorkshire chevron was dated when it was used! It seems to be beyond companies these days to get their logos right, even this forum's beloved BBC logo (and I LOVE it myself) isn't too great, but therein lies it's glory - it doesn't need bevels and gradients because on its own it makes a strong and striking impact that sums up the organisation it represents. ITV need a BBC style system and also need to ensure they don't get the 'me too' culture that the BBC has, keep it strong, consistent and simple and they can't go far wrong.


I disagree with that - the cake looks rather dated now whilst the Granada G and Yorkshire chevron look timeless. I mean, look at this...

http://hub.tv-ark.org.uk/images/itvnorthwest/itv_northwest_images/idents/granada_ident_1995a-01.jpg

The Central Cake meanwhile just looks too similar to the 80s style design of the 89 ITV logo.
DJ
DJ Dave
fanoftv posted:
pad posted:
I think this could easily be adapted for the 21st century:

http://hub.tv-ark.org.uk/images/itvmidlands/itv_midlands_images/central/idents/itvcentral2_ident1993a.jpg

There's something about the V design that's timeless I feel.

http://upload.wikimedia.org/wikipedia/en/thumb/2/2c/ITV_logo_1989-1998.svg/200px-ITV_logo_1989-1998.svg.png

The coloured portion could change per channel too for channel logos.


This is an idea how it could be done, modern font, same idea, but with a modern edge:

*


no that logo was so dated lol

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