Channel 5

It is Zoetrope

And the original version, with the box fading in on the left at the end. Virgin also still use the full idents rather than the shortened ones from the website although that may be due to limitations in the on demand system Virgin use (it always misses the intro wipe of the iplayer ident at the start)

Well the idents for 5star appear to just be thge old fiver idents adapted with the new logo...

http://www.thisisfive.co.uk/images2011/star_2011_aaa_1.jpg

Video: http://www.youtube.com/watch?v=QYb0T5bTxF8

Again, not as bad as I was expecting. But they kept that bloody awful continuity announcer!

I agree.

However, the logo in the first ident doesn't look straight at the end.

I know, how can they completely ignore something so simple!

I think that's intensional, like the old logo used to twist and turn.

Break bumperers are kind of reminisent of the original Channel 5 ones:
http://www.thisisfive.co.uk/images2011/5star1.jpg

Can't fault the execution but that logo's horrificness escalates every time I see it.

I saw an advert at the cinema for Channel 5 on Friday. Complete with the pre-launch version of the logo (with Channel above the 5).

I'm guessing they're still using it off-the-air?

Well, I'm glad they haven't lost the idents which I've always thought were great. It's a shame the logo isn't 3D like the Fiver one (or just...better). Still, impressive execution - it doesn't look like it's just been shoe-horned in.

They gave the re-editing job to the people who made them originally, thankfully.

Good new audio too (was watching with no sound earlier).

Edit: Massive DOG, though.

I'm guessing it from these "unsigned bands" they were talking about. Trailers now have a little tag at the bottom telling you who the music is by.