MA
Yes, I’d agree with Michael here. I think that Mr Cornwall is referring to the breaks within the play itself, but there aren’t any bumpers at all on that, whereas its the breaks from studio segments (or a drinks break perhaps) that have the bumpers.
Having said that, I’d say that the music for those bumpers have been provided by the host broadcaster. I’d also suggest that the titles have been provided by the host broadcaster (with that same music) and S&V have re-edited those titles to use Mambo No 5.
I suspect that it is to keep the Mambo No 5 rights cost down, and somebody on DS made the very valid point that it’s consistent with how C4 used The Chain on its F1 coverage - used for the intro but then not for the bumpers. What’s different than the F1, though, is that the live cricket is a very long programme and more people will be seeing the break bumpers (as they tune into the coverage as they wake up etc) than the intro, which will only be seen by the die-hards up at 3.45am.
Great to see the track in use for the closers too, though, and it’s great that they’ve brought back the track.
Whilst I’m here, one play out-related question from me: the single-ad breaks that I’ve seen (between overs and at a wicket) have always ended with a flash frame of another advert (presumably the next in the system) before cutting back to the match feed. Is this a limitation in the play out system or a result of the very quick nature of the mounting of this production?
I registered just to ask this question, having leafed through this interesting thread!
Why aren’t C4 using the little sample from Mambo No 5 heading into and out of the break? Are those sections provided by the host broadcaster?
Apologies for the layman’s terms!
As an aside, couldn’t be happier to see cricket back on C4. I think the power of FTA, and especially that 2005 Ashes, on kids at the time - including myself - has long been hugely underestimated. Anecdotally, the small Nottinghamshire village I grew up in had four teams and a field full of kids on a Thursday wanting to get involved until that crop petered out in 2010/11 or so down to a single team and no youth setup as of 2018 or so.
Shame not to see Mark Nicholas but can’t complain one bit about the guys in the studio. Very tidy and great insight.
Hope we get more from C4 going forward. Would love to see a crack at a fuller production in future with a commentary team of their own.
Cheers all!
Why aren’t C4 using the little sample from Mambo No 5 heading into and out of the break? Are those sections provided by the host broadcaster?
Apologies for the layman’s terms!
As an aside, couldn’t be happier to see cricket back on C4. I think the power of FTA, and especially that 2005 Ashes, on kids at the time - including myself - has long been hugely underestimated. Anecdotally, the small Nottinghamshire village I grew up in had four teams and a field full of kids on a Thursday wanting to get involved until that crop petered out in 2010/11 or so down to a single team and no youth setup as of 2018 or so.
Shame not to see Mark Nicholas but can’t complain one bit about the guys in the studio. Very tidy and great insight.
Hope we get more from C4 going forward. Would love to see a crack at a fuller production in future with a commentary team of their own.
Cheers all!
Yes, I’d agree with Michael here. I think that Mr Cornwall is referring to the breaks within the play itself, but there aren’t any bumpers at all on that, whereas its the breaks from studio segments (or a drinks break perhaps) that have the bumpers.
Having said that, I’d say that the music for those bumpers have been provided by the host broadcaster. I’d also suggest that the titles have been provided by the host broadcaster (with that same music) and S&V have re-edited those titles to use Mambo No 5.
I suspect that it is to keep the Mambo No 5 rights cost down, and somebody on DS made the very valid point that it’s consistent with how C4 used The Chain on its F1 coverage - used for the intro but then not for the bumpers. What’s different than the F1, though, is that the live cricket is a very long programme and more people will be seeing the break bumpers (as they tune into the coverage as they wake up etc) than the intro, which will only be seen by the die-hards up at 3.45am.
Great to see the track in use for the closers too, though, and it’s great that they’ve brought back the track.
Whilst I’m here, one play out-related question from me: the single-ad breaks that I’ve seen (between overs and at a wicket) have always ended with a flash frame of another advert (presumably the next in the system) before cutting back to the match feed. Is this a limitation in the play out system or a result of the very quick nature of the mounting of this production?
CO
Are you watching on line or off freeview / freesat?
I was paying very close attention to this for the entire duration of the programme yesterday, and never saw a frame of another advert on the off air feed via satellite.
Whilst I’m here, one play out-related question from me: the single-ad breaks that I’ve seen (between overs and at a wicket) have always ended with a flash frame of another advert (presumably the next in the system) before cutting back to the match feed. Is this a limitation in the play out system or a result of the very quick nature of the mounting of this production?
Are you watching on line or off freeview / freesat?
I was paying very close attention to this for the entire duration of the programme yesterday, and never saw a frame of another advert on the off air feed via satellite.
MA
Are you watching on line or off freeview / freesat?
I was paying very close attention to this for the entire duration of the programme yesterday, and never saw a frame of another advert on the off air feed via satellite.
I listen to a lot of radio on line, very often get a split second of the 'broadcast' ad, before a geolocated ad cuts in.
Whilst I’m here, one play out-related question from me: the single-ad breaks that I’ve seen (between overs and at a wicket) have always ended with a flash frame of another advert (presumably the next in the system) before cutting back to the match feed. Is this a limitation in the play out system or a result of the very quick nature of the mounting of this production?
Are you watching on line or off freeview / freesat?
I was paying very close attention to this for the entire duration of the programme yesterday, and never saw a frame of another advert on the off air feed via satellite.
I listen to a lot of radio on line, very often get a split second of the 'broadcast' ad, before a geolocated ad cuts in.
MA
Ah, great shout! It was indeed whenever I had been streaming the coverage on my iPad that I had noticed this effect. I really should have thought of that as I knew that All4 places its own ads. Thanks for the clarification.
I'm sure it must be to do with the online viewing.
It is counted in and out of the ad breaks to the split second, the fact that it has all been pulled together at very short notice would not affect that at all.
It is counted in and out of the ad breaks to the split second, the fact that it has all been pulled together at very short notice would not affect that at all.
Ah, great shout! It was indeed whenever I had been streaming the coverage on my iPad that I had noticed this effect. I really should have thought of that as I knew that All4 places its own ads. Thanks for the clarification.
MA
Ah, great shout! It was indeed whenever I had been streaming the coverage on my iPad that I had noticed this effect. I really should have thought of that as I knew that All4 places its own ads. Thanks for the clarification.
All4's ads for me seem to think I live 200 miles away in Oldham, Gtr Manchester.
I recently had a spam ad banner flash up saying my home location was Oldham, and if I wanted to conceal it, click here etc. If that's where the Russian spammers think I live, then suits me!
I'm sure it must be to do with the online viewing.
It is counted in and out of the ad breaks to the split second, the fact that it has all been pulled together at very short notice would not affect that at all.
It is counted in and out of the ad breaks to the split second, the fact that it has all been pulled together at very short notice would not affect that at all.
Ah, great shout! It was indeed whenever I had been streaming the coverage on my iPad that I had noticed this effect. I really should have thought of that as I knew that All4 places its own ads. Thanks for the clarification.
All4's ads for me seem to think I live 200 miles away in Oldham, Gtr Manchester.
I recently had a spam ad banner flash up saying my home location was Oldham, and if I wanted to conceal it, click here etc. If that's where the Russian spammers think I live, then suits me!
HC
Talking of breaks. How is when to take a between the over 20" spot decided?
Is it case of Channel 4 telling S&V they need to play a certain amount of ads during a session of play, or is it down the UK director telling Channel 4 at Red Bee to take an ad at the end of the next over?
Is it case of Channel 4 telling S&V they need to play a certain amount of ads during a session of play, or is it down the UK director telling Channel 4 at Red Bee to take an ad at the end of the next over?
ST
I've been surprised at how few adverts they have been playing between overs, actually.
If it's an issue of not having sold the airtime, I'd have expected them to put out some programme trailers or promotions for All4 instead.
If it's an issue of not having sold the airtime, I'd have expected them to put out some programme trailers or promotions for All4 instead.
DV
It's quite usual for this type of programme's host broadcaster to send the ad start and end signal out as part of the behind the scenes ongoing programme metadata. With cricket they have to be involved so as to not to miss the first ball in the next over, or the first delivery post wicket. There are clear in play break periods for TV advert insertion, like tennis, where these are pretty obvious during Wimbledon. Making these planned cricket breaks short (a minute or just over) makes these almost transparent for on site spectators too.
I doubt though if this series has the metadata though and the breaks are being inserted manually based on a preplanned programme running order, with someone hovering for the unscheduled wicket breaks.
I doubt though if this series has the metadata though and the breaks are being inserted manually based on a preplanned programme running order, with someone hovering for the unscheduled wicket breaks.
ST
Ste
Founding member
The world feed normally has an audio track with instructions on when breaks will happen which will be listened to by someone at Channel 4 so they know when there will be breaks in commentary and how long the breaks will be.
I posted an example from an ICC Champions Trophy (I think) match I recorded a satellite feed of some time ago, I'll try and dig it out again.
I posted an example from an ICC Champions Trophy (I think) match I recorded a satellite feed of some time ago, I'll try and dig it out again.
BR
The lack of breaks is largely down to the time of day - usually the daily quota is used up by about 1am, so that's why the 4-6am slot will be free. There usually aren't many in the 6am hour on any free to air channel either. Obviously if ratings pick up which may justify placing ads there instead of elsewhere they may do that, but at the moment given the last minute nature of the deal it's probably better to leave the ads placed in the slots they've already been sold for.
The third test which sees games begins at 9am will probably be where they aim to claw in the most ad revenue for this series, and then the ODIs/T20 if they indeed do have the rights.
The third test which sees games begins at 9am will probably be where they aim to claw in the most ad revenue for this series, and then the ODIs/T20 if they indeed do have the rights.