:-(
A former member
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BM
BM11
From the high pitched jocular tone of his voice you'd think Bradby was ending the bulletin with one of those amusing stories about a lego bridge that someone had made that fell down.
Would that lightweight tone have been taken if this had happened here in the UK? I'd suggest no, so why elsewhere.
Bradby may be around the fifty mark but he still comes across like some kind of overgrown teenager trying to be a clever dick and expecting others to find him hugely amusing.
Whatever next? The Queen passes away and he begins by saying - "The Queen is dead, long live the King"?
Time to remember the serious minded, authoritative and to the point way that News At Ten used to begin and respect this bulletins history, as well as serious news and those affected by it.
This illustrates the wider issue of how the initial headlines are being presented generally nowadays.
Would that lightweight tone have been taken if this had happened here in the UK? I'd suggest no, so why elsewhere.
Bradby may be around the fifty mark but he still comes across like some kind of overgrown teenager trying to be a clever dick and expecting others to find him hugely amusing.
Whatever next? The Queen passes away and he begins by saying - "The Queen is dead, long live the King"?
Time to remember the serious minded, authoritative and to the point way that News At Ten used to begin and respect this bulletins history, as well as serious news and those affected by it.
This illustrates the wider issue of how the initial headlines are being presented generally nowadays.
At least that would be reflecting what might have already officially been said. Last night was just weird and feels awful.
BF
I'm surprised at the lack of furore over that clip really - especially when you think of the reactions Kay Burley has received over the years for various moments she's had. If it weren't for here I wouldn't have known of that clip.
I get what they're trying to do with the more conversational tone to News At 10 but often it sounds more like a monologue with the anchor going off on tangents and adding in bizarre quips rather than actually just giving the viewer the headlines and main details which is what viewers actually want.
And in cases like last night, they can get the tone very, very wrong.
I'm not sure Bradby is one of the better anchors on ITV either. Nina, Julie, Alistair, Mary and Ranvir all seem much better and have all presented the news for several years whether on ITV, Sky or BBC.
I get what they're trying to do with the more conversational tone to News At 10 but often it sounds more like a monologue with the anchor going off on tangents and adding in bizarre quips rather than actually just giving the viewer the headlines and main details which is what viewers actually want.
And in cases like last night, they can get the tone very, very wrong.
I'm not sure Bradby is one of the better anchors on ITV either. Nina, Julie, Alistair, Mary and Ranvir all seem much better and have all presented the news for several years whether on ITV, Sky or BBC.
WO
So am I, though I can't help wondering if that's because Bradby isn't really known for making gaffes, whereas Kay Burley obviously is; thus, when Kay does do something, it's more widely publicised.
In any case, I do think that that was a very insensitive way to introduce the bulletin, and reminded me of the (dreadful, IMO) sensationalism we saw during the blue and yellow era.
I'm surprised at the lack of furore over that clip really - especially when you think of the reactions Kay Burley has received over the years for various moments she's had. If it weren't for here I wouldn't have known of that clip.
I get what they're trying to do with the more conversational tone to News At 10 but often it sounds more like a monologue with the anchor going off on tangents and adding in bizarre quips rather than actually just giving the viewer the headlines and main details which is what viewers actually want.
And in cases like last night, they can get the tone very, very wrong.
I'm not sure Bradby is one of the better anchors on ITV either. Nina, Julie, Alistair, Mary and Ranvir all seem much better and have all presented the news for several years whether on ITV, Sky or BBC.
I get what they're trying to do with the more conversational tone to News At 10 but often it sounds more like a monologue with the anchor going off on tangents and adding in bizarre quips rather than actually just giving the viewer the headlines and main details which is what viewers actually want.
And in cases like last night, they can get the tone very, very wrong.
I'm not sure Bradby is one of the better anchors on ITV either. Nina, Julie, Alistair, Mary and Ranvir all seem much better and have all presented the news for several years whether on ITV, Sky or BBC.
So am I, though I can't help wondering if that's because Bradby isn't really known for making gaffes, whereas Kay Burley obviously is; thus, when Kay does do something, it's more widely publicised.
In any case, I do think that that was a very insensitive way to introduce the bulletin, and reminded me of the (dreadful, IMO) sensationalism we saw during the blue and yellow era.
SC
scottishtv
Founding member
I'm reminded of an interview he gave The Sunday Times, last year:
In another piece in the same paper though, Bradby's also said: “We want discerning viewers to get to the point where they’d rather watch us because we are just more inventive, sharper, more interesting to watch, more thoughtful …”
I'm not sure any of the evidence shows a "thoughtful" approach... inventive, I'll give him that.
The Sunday Times Magazine posted:
There is an exhausting intensity to Bradby. He talks endlessly, almost evangelically, about his passion for “curating the news” in his current role as the presenter of ITV’s News at Ten. He likes his bulletins to feel like “one conversation, one story” and delivers them in a chatty style, dotted with personal observations.
“Robert Mugabe has finally decided to say, ‘I’m a president, get me out of here!’”
he declared last month when the president of Zimbabwe resigned.
Not everyone is a fan of this informality. When asked last year what he thought of ITN’s chattier style, Sir Trevor McDonald commented that he wouldn’t have felt comfortable expressing as much of his personality on-screen. “I always felt that the news was the thing,” he said. “You were just the guy who brought it in.”
Not everyone is a fan of this informality. When asked last year what he thought of ITN’s chattier style, Sir Trevor McDonald commented that he wouldn’t have felt comfortable expressing as much of his personality on-screen. “I always felt that the news was the thing,” he said. “You were just the guy who brought it in.”
In another piece in the same paper though, Bradby's also said: “We want discerning viewers to get to the point where they’d rather watch us because we are just more inventive, sharper, more interesting to watch, more thoughtful …”
I'm not sure any of the evidence shows a "thoughtful" approach... inventive, I'll give him that.
:-(
A former member
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RK
But this was surely scripted into the autocue, not something he chose to say in the moment that came out all wrong. Therefore it was premeditated and that makes it far worse.
I realize that. I was thinking that his judgement may be off causing that to come through.
It does seem sensational. Perhaps this is related to his health and still isn’t sleeping right.
But this was surely scripted into the autocue, not something he chose to say in the moment that came out all wrong. Therefore it was premeditated and that makes it far worse.
I realize that. I was thinking that his judgement may be off causing that to come through.
BR
Not at all and lazy to link it as such. It's the sort of tone they've been going for and this one was just spectacularly misjudged. However with that said I'm not against the "conversational tone" and have said before I feel sometimes someone like Alastair Stewart can get away with similar scripts to Tom Bradby but it just comes across more natural. Only seen that clip but also think it would have been fine if they'd had the standard "30 die in Italian Bridge Collapse" in the headline sequence and then introduced the story by referencing viewers crossing motorway bridges expecting them to be safe. After all surely it is the programme that is the conversation, not the headlines.
It does seem sensational. Perhaps this is related to his health and still isn’t sleeping right.
Not at all and lazy to link it as such. It's the sort of tone they've been going for and this one was just spectacularly misjudged. However with that said I'm not against the "conversational tone" and have said before I feel sometimes someone like Alastair Stewart can get away with similar scripts to Tom Bradby but it just comes across more natural. Only seen that clip but also think it would have been fine if they'd had the standard "30 die in Italian Bridge Collapse" in the headline sequence and then introduced the story by referencing viewers crossing motorway bridges expecting them to be safe. After all surely it is the programme that is the conversation, not the headlines.
:-(
A former member
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