From someone at ITN who works in the actual building
This certainly does not happen. London's late bulletin is always live. There is always enough time to turn enough cameras round so the opening shot and first leadin can be read out. The rest of the cameras are swapped mid-bulletin.
The director leaves the gallery, TD and PA stay on and the bulletin producer swaps.
Exactly, as far as I know, the only pre-recorded part of ITV News London is after the weather on the main bulletin.
I think some people might be getting a little carried away...
The opening comment was clearly insensitive and inappropriate, but I highly doubt Bradby was the only person who knew it was in the script. So whilst he should take some of the responsibility, it is not entirely his fault.
As for the wider discussion of the format, people need to accept that the ITV News at Ten of old is gone. The BBC bulletin at the same time gets more than twice the audience, and it has done so for a long time. There’s absolutely no point in ITV airing a bulletin that’s nearly identical. What ITV should do instead is offer an alternative format to the BBC, and try to grow their audience that way. I’ve personally found the Bradby format refreshing, and his discussions with Peston are usually interesting to watch.
I agree - although Bradby has his faults News at Ten has become a much more interesting programme since the revamp and no point in replicating the BBC bulletin or just rerunning the content from the Evening News. I also think he has been missed somewhat from it in recent weeks - I've long thought of Julie as ITV's superior newscaster but as the bulletin is now it isn't as watchable when she presents it, and whilst Rageh has greatly improved his strength is out in the field.
Somewhat ironically considering he's as old school as it gets Alastair Stewart is the stand in presenter who fits this new style the best, and IMO ITV News would be better off having him as the number one stand in for News at Ten, with Julie moving to deputise Mary and Charlene/Ranvir moving to lunchtime.
I agree - although Bradby has hit faults News at Ten has become a much more interesting programme since the revamp
Turning your flagship news programme into an opinionated tabloid summary might be interesting to some, but not people looking for a reliable source of news.
yeah I don't get the 'interesting' interpretation either - people are ultimately tuning in for the content rather than the talking head reading the links. It's a news bulletin. Good to see Bradby hoist by his own petard - find him unwatchable personally.
I agree - although Bradby has hit faults News at Ten has become a much more interesting programme since the revamp
Turning your flagship news programme into an opinionated tabloid summary might be interesting to some, but not people looking for a reliable source of news.
Once again, being rather over dramatic I think. The Bradby format is nowhere near tabloid.
I agree - although Bradby has hit faults News at Ten has become a much more interesting programme since the revamp
Turning your flagship news programme into an opinionated tabloid summary might be interesting to some, but not people looking for a reliable source of news.
Some points of clarification:
It is impossible for a television news bulletin to be a “an opinionated tabloid” due to strict OFCOM guidelines.
It is inaccurate and highly insulting to suggest some misjudged scripting means ITN is not a reliable source of news.
ITN has always been the innovator in television news, and quite rightly, at a time when the BBC beats the bulletins hands-down and most people are informed by their phones, is trying something different. News at Tom is much more informative and analytical than its previous incarnation, which was effectively a carbon copy of Evening News.
yeah I don't get the 'interesting' interpretation either - people are ultimately tuning in for the content rather than the talking head reading the links. It's a news bulletin. Good to see Bradby hoist by his own petard - find him unwatchable personally.
Afraid I have to agree. The current ITV News at Ten 'Bradby' scripting style is usually just bad, and in some cases plain crass. You can overdo the 'personality' or 'conversational' elements in news writing, and ITN are currently crossing the line for many of us. I don't go to the pub for my news, nor do I want 'bloke in the pub' scripting.
However we all have different opinions - which is a good thing.
Personally I can't stand the current ITV News iteration, but thankfully I have a choice, and can watch the BBC News instead. As most people do.
I can't see this experiment lasting for too much longer though - it's plainly not working in bringing in viewers in their droves.
I can't see this experiment lasting for too much longer though - it's plainly not working in bringing in viewers in their droves.
I can't help but agree. News at Ten was born for the need of providing an alternative in depth analysis of the days news. This is exactly how it should be and what viewers are going to want just before turning to bed.
The likes of Trevor McDonald, Alistair Burnet and Sandy Gall delivered just that and with authority. That's how News at Ten grew in popularity.
They made the mistake by turning it into just any other bulletin in 2001 and in 2013. I can see what they aimed to achieve by putting Tom at the helm to make it stand out differently, but it's taken it the wrong way and turned it into a trashy tabloid style show. I like his style but I just don't think it's a style suited for News at Ten.
I tend to think Tom and Mary should swap and having Mary, Julie and Alistair front News at Ten with an authoritative style again would improve the ratings somewhat.
So that particular opening statement was nothing short of a disaster, full-on Alan Partridge. There was a strange mood for me around that entire edition to be honest, it felt like some people in the office had a bit too much caffeine before going on air.
I'm not against a more conversational style of newscasting, especially with the BBC playing it all deadly straight and having the longest headline sequence known to man. In fact, I'd stayed around this night because of what was on beforehand thinking "well, this will make a change and be a fast-paced zip through the news". And then my jaw dropped and didn't move for some time. I am 100% up for making stories accessible to a wider audience, but there are some stories you can't tonally make "relatable" without coming across as crass.
The biggest indictment of the current situation, however, is that the inevitable Twitterstorm didn't kick off until the next morning because, presumably, not enough people are actually watching the ITV News at Ten to notice. It's hard to see that the current incarnation of the show does ITV any favours, actually. It's not getting viewers across from the BBC and it hurts the brand in the eyes of opinion formers when stuff like this happens.
I don't know where they go with it, to be honest. They've tried moving the bulletin, they've tried treating it like just another bulletin, they've Americanised it, and the BBC always wins.