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BBC Three Closure

Ooops, I mean "Goes Online" (February 2016)

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LL
Larry the Loafer
I chose my words carefully besides saying "BBC Three is doing well". There's a whole new world of benchmarks BBC Three need to be aware of, which is tricky because there's no other mainstream online TV channel of its kind to compare it to.
AN
Andrew Founding member
"Requests" is also not comparable to normal TV ratings which is an average across the whole showing.
JO
Jon
There's a whole new world of benchmarks BBC Three need to be aware of, which is tricky because there's no other mainstream online TV channel of its kind to compare it to.

Surely it's Netflix and Zoela.
AA
Aaron_2015
Jon posted:
There's a whole new world of benchmarks BBC Three need to be aware of, which is tricky because there's no other mainstream online TV channel of its kind to compare it to.

Surely it's Netflix and Zoela.


Netflix isn't really a good comparison, as it didn't begin as a broadcast channel, it is a paid service and has a worldwide reach.
WH
Whataday Founding member
Jon posted:
There's a whole new world of benchmarks BBC Three need to be aware of, which is tricky because there's no other mainstream online TV channel of its kind to compare it to.

Surely it's Netflix and Zoela.



Zoella's content is poor.. the same old sponsored tag videos etc.. but you're right in that "Youtubers" schedule their videos - for instance Zoella uploads every Sunday, and more content driven YouTube channels have different types of videos for each day of the week.
JO
Jon
Jon posted:
There's a whole new world of benchmarks BBC Three need to be aware of, which is tricky because there's no other mainstream online TV channel of its kind to compare it to.

Surely it's Netflix and Zoela.


Netflix isn't really a good comparison, as it didn't begin as a broadcast channel, it is a paid service and has a worldwide reach.

It's not about what it began as, it's about what it is now. You'd need to compare it to the UK audience in the BBC Three demographics of Netflix shows.


There is clearly going to be no perfect comparison but it's Netflix and YouTube that have been used to justify the move online.
GO
gottago
"Requests" is also not comparable to normal TV ratings which is an average across the whole showing.

Yes, it would be interesting to see how many people have sat through the whole thing, figures which the iPlayer team do have available to them I believe.

I'd also like to see what the drop off rate is for the genuinely terrible Flat TV. I desperately hope this isn't the new standard for new comedy from the service.
NG
noggin Founding member
Jon posted:
There's a whole new world of benchmarks BBC Three need to be aware of, which is tricky because there's no other mainstream online TV channel of its kind to compare it to.

Surely it's Netflix and Zoela.


Netflix isn't really a good comparison, as it didn't begin as a broadcast channel, it is a paid service and has a worldwide reach.


Nor are there public ratings/request figures etc. for Netflix are there? AIUI they don't feel the need to publish them as they are a self-contained company without advertisers to satisfy...
IS
Inspector Sands
Nor are there public ratings/request figures etc. for Netflix are there? AIUI they don't feel the need to publish them as they are a self-contained company without advertisers to satisfy...

Though the cynic would say they don't because they're smaller than they should be...
CW
Charlie Wells Moderator
I think it's fair to assume that PR people within the BBC are spinning things so that it sounds like their decision to 'move the channel online' has been a success. From reading http://www.theguardian.com/media/2016/apr/07/bbc3s-online-switch-hailed-a-success-after-thirteen-proves-a-hit it looks like the story originates from http://www.bbc.co.uk/blogs/aboutthebbc/entries/a88c9192-9c09-4287-bb58-c90c6ca7995e. It would be interesting to know how the 2.4m requests since 28th Feb for Thirteen compares with other non-BBC Three branded programmes available on the iPlayer.

My main concern is whether they'll continue to try and hail it as a success in order to justify moving other things online in future.
DA
davidhorman
Quote:
I think it's fair to assume that PR people within the BBC are spinning things so that it sounds like their decision to 'move the channel online' has been a success.


Doubtless, although I imagine if things had gone very badly it might have been spun more as "it's not as bad as it looks!"

63 days later

DA
davidhorman
So it's been a fair while now since BBC Three went online only. How does everyone think it's gone?

I've just seen a trailer on BBC2 for a new series of Murder in Successville available from Wednesday, which I loved, so I'll be watching that - if I can remember - and I've half-heartedly dipped in and out of Witless . Has anyone else found themselves seeking out BBC Three content? Or had you forgotten it still existed?

I see they've put The Fades back online as well, which was rather good.

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