Integrated sponsorship in titles

Oh it's wonderful isn't it. As VMPhil mentioned it's on Spotify and other streaming platforms, although oddly the original album it was on has the cuts between songs a second out so the version from the best of is better.

That extra bit of This Morning is magnificent, i've never heard that before.

Also that Better Homes show had a pair of joiner twins who went on to be the twins in The Matrix.

So when did this level of integration stop?

More from that period when every ITV gameshow used to have newspaper sponsorship.

Lucky Numbers


Talking Telephone numbers with loads of Daily Mirror logos throughout the titles

And for those viewers without a Spotify account .. https://youtu.be/MYMqsrCAteI

I miss these in a way, it felt like there was a lot more creativity in making them quite seamless with the title sequence.

Appreciate they would be an absolute pain for repeats once the sponsorship had lapsed though. Or alternatively, more effort to ensure a clean version was created at the same time.

Though I imagine they weren't expecting these shows to be repeated in later years, and indeed most of them haven't been.

Early Millionaire used to have the sponsor logo on their break stings.



I think the practice continued when Millionaire dropped The Sun as a sponsor and Jacobs took over.

Notice how tacky The Sun sponsorship ads are, clearly created when Millionaire was going to be more brash in style.

When was the last time a newspaper sponsored a show? I can't think of any in recent years at all, there seems to be loads in the 90s.

This thread brings back a lot of memories and I never quite realised how in-your-face some of these were. It certainly seems less so now.

Even The Daily Mirror sponsored Take Your Pick in 1996.

Over to Channel 4. Countdown was briefly sponsored by The Times in 1994, and although I can't find the clips, I've seen it on YT before, with instead of the usual sting before the break, the sponsorship logo came up. I think it invoved a pencil with The Times logo ticking round a clock.

And not so much integrated sponsorship (at all actually) but when Countdown was sponsored by I think Cod Liver Oil they had separate stings which introduced the idea of a conundrum for viewers to solve over the break which was then incorporated into the show itself when the sponsor later changed.

1:42



Indeed it was Seven Seas.