SW
They could always leave the 5.30am bulletin as it is and change the presenter and the format for 6-7am, using Daybreak's reporters and resources. But as the 6-7am hour does have so few viewers and is the real problem across the morning (the rest rates quite well), would it really be worth the hassle of effectively producing another show? I'd suggest they should scrap that hour completely and provide a real alternative to BBC1 by sticking CITV in the slot. It used to do well in the run up to christmas when they aired it in place of 5.30am news so I'd see no reason for it to fail slightly later. Its probably cheaper than an hour of Daybreak too.
The problem with having an ITV News branded first hour is that it would be 1.5 hours of ITV News (5:30am-7:00am) have they got that much resources at that time in the morning? I mean I'm not sure what there news quota is but i imagine that the 5:30 news is likley to be there to fulfil this quota so they can't axe it as Technically ITV breakfast is a seprerate station like GMTV and TV:am. I mean the 5:30 news at the moment is Usaully just a repeat of yesterday's reports possibly with the reporter pre-recording something just before they leave. And if your lucky Yao Chin and/or the presenter will do a report. So it would likley end up be repeating the Same stories.
I'm not against this idea, in fact it might be good, IF they have the resources to do it. Even though ITV News hasn't got a brilliant reputation for hard news, it might add a bit more of a serious tone. And then brand the news updates as 'ITV News' as well.
I'm not against this idea, in fact it might be good, IF they have the resources to do it. Even though ITV News hasn't got a brilliant reputation for hard news, it might add a bit more of a serious tone. And then brand the news updates as 'ITV News' as well.
They could always leave the 5.30am bulletin as it is and change the presenter and the format for 6-7am, using Daybreak's reporters and resources. But as the 6-7am hour does have so few viewers and is the real problem across the morning (the rest rates quite well), would it really be worth the hassle of effectively producing another show? I'd suggest they should scrap that hour completely and provide a real alternative to BBC1 by sticking CITV in the slot. It used to do well in the run up to christmas when they aired it in place of 5.30am news so I'd see no reason for it to fail slightly later. Its probably cheaper than an hour of Daybreak too.
SN
I think a newshour could work and would hopefully help to get the Daybreak/ITV Breakfast brand taken more seriously.
Having it back to back with the morning news wouldn't necessarily be an issue - bear in mind it was always back to back with the GMTV Newshour anyway. Alternatively they could move it - although it doesn't necessarily pose a problem any more with the switchover almost complete, there is a distinct lack of late night news coverage (short of News 24 simulcasts) on the main channels. ITV could opt for an earlier slot (lots of morning news in the US airs at 4am/4.30am) or even a late night slot (perhaps 12.30am/1am)? I doubt this would happen though. Does the Morning News even count towards their quota of news coverage, airing at 5.30am? If it doesn't they could scrap it - even if it does, it wouldn't be too difficult to make up for with a few extra minutes here and there (a 9.25am summary every day would be great).
Having it back to back with the morning news wouldn't necessarily be an issue - bear in mind it was always back to back with the GMTV Newshour anyway. Alternatively they could move it - although it doesn't necessarily pose a problem any more with the switchover almost complete, there is a distinct lack of late night news coverage (short of News 24 simulcasts) on the main channels. ITV could opt for an earlier slot (lots of morning news in the US airs at 4am/4.30am) or even a late night slot (perhaps 12.30am/1am)? I doubt this would happen though. Does the Morning News even count towards their quota of news coverage, airing at 5.30am? If it doesn't they could scrap it - even if it does, it wouldn't be too difficult to make up for with a few extra minutes here and there (a 9.25am summary every day would be great).
:-(
A former member
Although probably just standard ITV response, I did speak with ITV about the story at the weekend. http://www.atvtoday.co.uk/itv-no-plans-to-change-daybreak-name/
I personally would like to see a change however and i think Lorraine as main host would be good. She obviously has some appeal for the audience she is tailored for. I bet they regret the day they ever decided to axe GMTV.
I personally would like to see a change however and i think Lorraine as main host would be good. She obviously has some appeal for the audience she is tailored for. I bet they regret the day they ever decided to axe GMTV.
BR
No, the Morning News would have to air between 6am and 9.25am to qualify as ITV Breakfast output. Personally I think if it was to ever be included the more likely outcome is a deal being struck to shift the breakfast franchise to 5.30am-9am - but with ITV's rather stable daytime line up (mornings especially) they don't really have a reason to do that at the moment.
Sadly rather than the Morning News taking the 6am hour I think if it were ever to appear in ITV Breakfast in it's current set up it would probably be as a stand alone bulletin in a fairly unspectacular breakfast schedule, say with CITV from 6-7am, ITV News at 7am, including regional news. and some kind of extended Lorraine show from 7.30am, perhaps with a further news update/regional news at 9.15am. I guess though the breakfast franchise does have specific requirements for the minimum amount of news and regional news.
The morning news would have to have Daybreak presenters to qualify as ITV Breakfast's output, I think?
No, the Morning News would have to air between 6am and 9.25am to qualify as ITV Breakfast output. Personally I think if it was to ever be included the more likely outcome is a deal being struck to shift the breakfast franchise to 5.30am-9am - but with ITV's rather stable daytime line up (mornings especially) they don't really have a reason to do that at the moment.
Sadly rather than the Morning News taking the 6am hour I think if it were ever to appear in ITV Breakfast in it's current set up it would probably be as a stand alone bulletin in a fairly unspectacular breakfast schedule, say with CITV from 6-7am, ITV News at 7am, including regional news. and some kind of extended Lorraine show from 7.30am, perhaps with a further news update/regional news at 9.15am. I guess though the breakfast franchise does have specific requirements for the minimum amount of news and regional news.
DO
Why? Does all of ITV's other output have to be presented by people employed by the relevant licence holder - e.g. all programmes transmitted in Yorkshire presented by people employed by ITV Yorkshire?
The morning news would have to have Daybreak presenters to qualify as ITV Breakfast's output, I think?
Why? Does all of ITV's other output have to be presented by people employed by the relevant licence holder - e.g. all programmes transmitted in Yorkshire presented by people employed by ITV Yorkshire?
MI
No, the Morning News would have to air between 6am and 9.25am to qualify as ITV Breakfast output. Personally I think if it was to ever be included the more likely outcome is a deal being struck to shift the breakfast franchise to 5.30am-9am - but with ITV's rather stable daytime line up (mornings especially) they don't really have a reason to do that at the moment.
Sadly rather than the Morning News taking the 6am hour I think if it were ever to appear in ITV Breakfast in it's current set up it would probably be as a stand alone bulletin in a fairly unspectacular breakfast schedule, say with CITV from 6-7am, ITV News at 7am, including regional news. and some kind of extended Lorraine show from 7.30am, perhaps with a further news update/regional news at 9.15am. I guess though the breakfast franchise does have specific requirements for the minimum amount of news and regional news.
How difficult would it be for the breakfast licence to be dropped? Is it likely that the biggest sticking point would be an agreement between ITV and STV & UTV rather than Ofcom being the issue?
The morning news would have to have Daybreak presenters to qualify as ITV Breakfast's output, I think?
No, the Morning News would have to air between 6am and 9.25am to qualify as ITV Breakfast output. Personally I think if it was to ever be included the more likely outcome is a deal being struck to shift the breakfast franchise to 5.30am-9am - but with ITV's rather stable daytime line up (mornings especially) they don't really have a reason to do that at the moment.
Sadly rather than the Morning News taking the 6am hour I think if it were ever to appear in ITV Breakfast in it's current set up it would probably be as a stand alone bulletin in a fairly unspectacular breakfast schedule, say with CITV from 6-7am, ITV News at 7am, including regional news. and some kind of extended Lorraine show from 7.30am, perhaps with a further news update/regional news at 9.15am. I guess though the breakfast franchise does have specific requirements for the minimum amount of news and regional news.
How difficult would it be for the breakfast licence to be dropped? Is it likely that the biggest sticking point would be an agreement between ITV and STV & UTV rather than Ofcom being the issue?
BR
It's probably more in ITV's interests than STV/UTV to keep it. Were it to change to 24 hours I suppose STV/UTV would have the advantage of promos around the show and the option to do their own thing if they could see the value in a local breakfast show. On the downside though they'd then be obliged to provide the news content (I suspect the current situation is actually a blessing in disguise) and wouldn't have the existing guarantee of the ITV Breakfast slot being off air at 9.25am.
It's a shame in a way though that ITV don't take advantage of the regions in order to pilot a revamped breakfast service. They could easily test something out like the 15-minute news idea I had in a limited number of regions just to test the reaction. It's also where they suffer from not having any "news" based output at the weekend - I guess they could test presenters out on Fridays, but hiding them away on Sundays would be better.
It's a shame in a way though that ITV don't take advantage of the regions in order to pilot a revamped breakfast service. They could easily test something out like the 15-minute news idea I had in a limited number of regions just to test the reaction. It's also where they suffer from not having any "news" based output at the weekend - I guess they could test presenters out on Fridays, but hiding them away on Sundays would be better.