IS
Except that Breakfast Time - the BBC's first Breakfast service (which launched unexpectedly before TVam in 1983) pretty much did work out on its first incarnation pretty well. It beat TVam for quite a while after they launched...
The Big Breakfast was also an instant hit, the format was so good that they returned to it every time one of their relaunches failed. RI:SE also took on much of the original BB format at the end
Breakfast shows never work out in their first incarnation, so when they do a revamp its probably best to go a little ahead of BBC Breakfast so they've got time to establish themselves properly.
Except that Breakfast Time - the BBC's first Breakfast service (which launched unexpectedly before TVam in 1983) pretty much did work out on its first incarnation pretty well. It beat TVam for quite a while after they launched...
The Big Breakfast was also an instant hit, the format was so good that they returned to it every time one of their relaunches failed. RI:SE also took on much of the original BB format at the end