BT Sport - Launch of BT Sport Ultimate

Into a break:



Out of a break (on these two the words appear one by one and the background changes different shades of the same colour as they do):



Promo end board:

Can't remember the exact wording but during the Super Cup last night they had a break graphic with words to the effect of "Commercial Break Continues Shortly" which seemed to air for 20-30 seconds as if an ad was being blacked out.

Hmm, odd! Which platform were you watching on?

I think that appears on online streams occasionally. Separate adverts go out over the online streams (I think perhaps just for the big live events), they get added at some point downstream of Playout. I'd guess that slate goes up when the online break is a shorter duration.

Commercial premises get their seperate ads during major events as well (complete with "coming soon to this venue"-type promos) but those do come from Playout as a seperate opt channel. Quite a clever set-up, there's just the one stream for the pub & club opts which floats between the 3 channels depending on which one the big event is on and is re-mapped on the EPG.

Could this be because they are pushing interactive "click here for more info" ads online?

Aha, I knew about the Out of Home service, but not about the web stream ads.

BT Sport finally got a nice little graphic to indicate a rain delay on their tennis coverage (slightly obscured by the streaming indicator here):


On Sky Sports they tend to use "Yesterday" or "Earlier" or some indication of when the match was (round or tournament and year if showing really archive stuff) in the top left - I assume this is put on by the ATP World Feed as they usually run the replays themselves.

Also new: titles for the SPFL (flatter and more rectangular than before, with new music), and new mic shields to match the more muted on-air colour palette.

WTA Toronto - last night's two delayed quarter-finals are going out simultaneously on BT Sport 3 and Extra 2 with the world feed commentary. Some juggling to follow before the first semi-final (with BT commentary) at 1800.

the Premier League coverage appears to have had a remix of the Everything Everything song which was introduced last season.

Yeah, it's not great.

Though I'm not sure why they ditched "Come Together" in the first place - in BT Sport's first few months it was practically the theme song of the channel as a whole, being used more widely than it's eventual role as just the Premier League theme.

Was watching BTS3, it was pretty seamless with Sam Smith taking over at the end of the match to introduce highlights of the other.

Made a change from crashing into and out of the world feed mid-sentence (although I didn't catch the start of the coverage).

Seem to have forgotten about their Rain Delay graphic this evening and instead slapped a great big lower third on instead to say "There is a rain delay."