LL
The way I look at it, they're fairly timeless (so they don't look old) and they haven't been used on screen for over a decade, maybe even twenty years (so they're not necessarily stale).
I've always argued that companies brand themselves to "stand out", but the irony is almost everybody uses live-action footage with some graphics or a logo slapped onto it. The qualities of BBC One's, ITV's, and Sky's idents are almost identical - live action stuff, logo appears. The 90s BBC Two idents are like nothing we're seeing on television nowadays and they're doing a better job at standing out brand-wise... even though their programmes aren't necessarily reflecting it.
I've always argued that companies brand themselves to "stand out", but the irony is almost everybody uses live-action footage with some graphics or a logo slapped onto it. The qualities of BBC One's, ITV's, and Sky's idents are almost identical - live action stuff, logo appears. The 90s BBC Two idents are like nothing we're seeing on television nowadays and they're doing a better job at standing out brand-wise... even though their programmes aren't necessarily reflecting it.

