SM
Tainting the show with ITV's name is certain to bring viewers flocking.
Wow is it really as easy as that?
I highly doubt the general public will care if it's called Daybreak, ITV Breakfast or Live Goat Slaughter; they'll watch it if it's worth watching. Renaming at this stage is pointless.
Daybreak - the launch onwards
Tainting the show with ITV's name is certain to bring viewers flocking.
Wow is it really as easy as that?
I highly doubt the general public will care if it's called Daybreak, ITV Breakfast or Live Goat Slaughter; they'll watch it if it's worth watching. Renaming at this stage is pointless.