The 'Victoria Derbyshire' Programme

Woah, I thought GMB was doing badly...

It will be interesting to see where the programme goes from hereon in. Following initial first-edition curiosity, I didn't tune back in today. But I may well have been in the minority.

I think those are the News Channel figures. It averaged 61,000 on BBC Two. It peaked at 76,00 for the first fifteen minutes and ended with 43,000.

BBC News actually outrated BBC Two where Derbyshire had an average 110,000 watching. Sky had an average of 62,000.

Audiences roughly similar to what the channels were getting last week at the same time

That's on a par with the programme in that slot last week, which was:

Helicopter Heroes (repeat) (with sign language for the deaf and hard of hearing).

Ah. I stand corrected. Thank you for clarifying that.

Worth bearing in mind that it is the Easter holidays, which may have a slight effect on ratings...

The first 10 minutes of Radio 4's Media Show featured an interview with VD who (not very convincingly) argued that her show is a news programme.

http://www.bbc.co.uk/programmes/b05pnvr6

Steve Hewlett did a good job probing Victoria. However I think they should have got Louisa Compton (the Vikki Cook of BBC News) to discuss the editorial policy of the programme.

She mentions a lot about online. Reminds me of London Live with it's early aspirations of 'yoof' audiences consuming media online. Look what happened there.

I have a feeling those 'wonderful films' will eventually be cut to traditional 2'00 packages for the linear show with the full package online with a greater emphasis on breaking news once the fluff is reduced. Dismissing the older audience as VD did in the interview isn't a great idea either.

The London Live comparison is quite apt actually - these attempts to do news whilst being self-consciously un-newsy never work.

It will revert to a straight news format eventually.

Be very difficult to justify the cost of producing a long-form feature for online only. If they are dropped from the TV outlet, they will be dropped full stop. Producing long-form content 5 days a week is not something you can do cheaply or quickly.

I don't think it's fair to liken the editor of the programme to someone from London Live who was adamant that normal news was boring and that it should be hipster and rubbish! Compton has been very good so far as editor of Newsbeat.

They have changed the way that they show comments from viewers already. Most probably after complaints from some viewers that the original version was hard to read.