Again this another missed opportunity to provide news for London. London continues to be a massively under-reported city. Elections are local and effect people locally. They should have been all over this. Absolutely appalling. If LL is good at anything they sure know how to gather up the talking-head segments for endless chats. Why tonight shouldnt have been any different. For goodness sakes does the EveningStandard/Independent turn out the lights and lock the door at 6pm. This is ridiculous! Its not as though there isnt a well established news gathering entity literally in the same building.
I hate to say it. Maybe they should have looked at hiring a news director that has experience with Newspaper/TV station combined. Tribune Co (owner of WGN/Chicago Tribune) fired the Editor or the Hartfort Courant (est 1764) in Hartford Connecticut and hired Jeff Levine, a newspaper executive with a background in marketing, would become "director of content" and that the editor or "print platform manager" of the Courant would report to Levine as would the news director of WTIC-TV. Shortly after that, the Courant's two highest ranking editors were let go.
Tribune combined the newsrooms of Courant and WTIC in one room, including the set. With a clear mandate on collaboration. You can clearly see the Courant "branding" on the FOXCT set. EveningStandard/Independent has such a rich news history in London, its sad those resources arent being utilized effectively. A visual collaboration with the papers would give the LL news component some "cred" as people know the Evening Standard/Independent names. Again another lost opportunity.
Alex Beard is presenting this morning, they did an Election round up, using a static graphic to show who won which council. The heads had a bit more meat on them and while a package was a bit hipsterish, the delivery from reporter Dan Freedman was of the same quality you'd expect from BBC London or ITV News London.
So as London's local news station, London Live should be covering the London counts live. But of course they are not!!!
It's no more a news station than Channel 4 is.
I think London Live could only dream of producing news of the quality of Channel Four News...
i wasn't saying Channel 4 don't offer a quality news programme but my point was London Live can't be defined as a 'news station' in the way Sky News or the BBC News channel are.
With a clear mandate on collaboration. You can clearly see the Courant "branding" on the FOXCT set. EveningStandard/Independent has such a rich news history in London, its sad those resources arent being utilized effectively. A visual collaboration with the papers would give the LL news component some "cred" as people know the Evening Standard/Independent names. Again another lost opportunity.
I'm not 100% convinced that this would be legal in the UK. AIUI News content is not allowed to contain product placement or be sponsored. If integrating an Evening Standard or Independent newspaper logo or branding into the studio design were considered a form of product placement or sponsorship then it may actually be against current legislation.
I don't think The Guardian had any on-screen branding references in their Channel M Manchester local TV operation a few years ago (which was an oddity pre- the current local TV set-up).
However Channel 5 were able to include OKTV! in their News quota I believe - so I may be wrong.
You're right. I remember ChannelM, ahead of its time really. They eventually moved from the URBIS into middle the MEN newsroom and presented some newscasts from there. I vaguely remember them referencing the MEN in the intro. Though they did it on the cheap. No signage or branding of any kind, except a ChannelM logo on a screen. But it was quite a good effort...until the cutbacks started. Sad really. As far as LL and ES/Indy I wasnt thinking of a sponsorship type of relationship. Thats a bit of a head scratcher if co-branding is banned under some type of regulation. Would you say that if they did/were able to co-brand the news operation...that would give their fledgling "news" operation some sort of credibility? It needs something.
Speaking of important local issues. I remember watching this Referendum Result special for a possible Manchester Congestion Charge...ChannelM did a stellar job that day. The promo was good as well. (Ohhhh London Live.....(shakes head))
