Ads aren't the reason they're losing to Breakfast - it's the bit between the ads which have been the problem.
I'm sure the ad breaks play a part. Perhaps there were too many, but the 'dip in' format of a breakfast show just doesn't lend itself to 3 or 4 ad breaks an hour.
I think having the ticker and graphics underneath the adverts would actually be very, very sensible for Good Morning Britain.
It all depends on the content. The frequency of ads never bothered me on The Big Breakfast as they were effectively just part of the running order - and always in between features rather than interupting them. And everyone seems to say ITV should be looking to the US or Australia to see how to do a breakfast show - well they both cope perfectly fine with far more than 3-4 breaks an hour.
Those US & Australian networks aren't competing with non-advertising licence fee funded opposition though.
Our two main brekky shows compete with the publicly-funded ad-free ABC News Breakfast and individually triple the audience. 300k each for Today and Sunrise and 100k for ABC News.
I must be one of the few who doesn't understand why ITV is replacing Daybreak. Its going against decades of traditional built up by BBC Breakfast - of course its going to struggle. If two commercial breakfast programs can thrive here in Oz with 300k (much lower than Daybreak), what's the issue? They should be sticking to their guns and trying to build an audience rather than chopping and changing every 2 years. Oh well, that topic has been done to death by now I imagine...
It definitely has a Today feel about it. From the transitioning shapes moving off the orange logo to brass fanfare sounder... http://youtu.be/X54_7kXDZuI
Do ITV Breakfast still sell regional advertising which would cause issues for having clocks and other graphics continuing across ad breaks.
Ad breaks will be one of the reasons why ITV are on the back foot before they start. There are ways to make adverts less intrusive.
Have less of them
Have them lasting only 2 mins
Cut to straight to/from them without long winded still to come sequences and bumpers
Etc
Lots of people on Daybreak/GMB's Facebook today saying they will miss Aled and Lorraine.
I can see that. They are both very likeable as presenters. The good thing is at the moment that they have Lorraine 5 times a week and Aled at the weekend. Hopefully the old daybreak viewers will transfer to GMB with little fuss, though we all know that social media is always the hindrance in these scenarios, here's hoping that GMB stick to their original concept.
