ITV Rebrand and New Logo

Do I spot a 5 note audio motif coming through on both that and 'pugwash'?

An hour to go...

wake me up laterz. . . 2020 when ITV/itv have woken up too

A little i t v logo has made it on to the Channel TV website hidden in the bottom right corner. Sweet.

More images from the ITV website at http://www.itv.com/news/2013-01-14/new-itv-logo-rebrand-2013/

A taster of some of the new ITV[1] idents:



Nothing in there I'm particularly loving, and I think this 'camouflage' feature is going to be an issue as in a couple of those idents the 'ITV' logo is almost indistinguishable.

The YouTube account has also uploaded quite a few ITV2/3/4 idents - all three packages look far superior to the main channel's offering IMO, in particular the ITV3 idents look fantastic:





A simple concept executed wonderfully.

Its so bad already, that I wished I'd gone to work . . .
and that's just from what you've said.

Sod recording anything, it's all on ITV's YouTube page now.

ITV Nightscreen is rather more 'techno techno techno techno' than I remember!

Looks like the ITV News title boards are based on their America Decides package, except not so 'glassy and 3D'. And on the Sky EPG it is still ITV1 London/

Hmmm why is it the digital channels have better idents than ITV? Mystery....Anyways 5 more minutes.

Gone to Sky 178
See what happens I expect ****