ITV Rebrand and New Logo

You know what, I really like it.

Surely there has to be a more serious looking version of the logo for News and Current Affairs? I'm not sure what to think about it until I see it in action though...

It's definitely distinctive. Less generic and stuffy than the current logo.

Not entirely convinced yet though. It depends on how they implement it on-screen across the channels.

Love the new logo. Hate the current one so glad to see it go. Hope the news use a full colour version of the design. If they do, it'll look fine for the serious output.

What? ...Celebrity Juice is the best telly show, on telly!

I agree ITV's programmes leave much to be desired, however, I find it highly ridiculous that a logo will make it less likely you will ever start watching ITV again... A logo does not make a channel.

I quite like it.

Although when I glanced at that picture of it on the cushion my mind ignored the dot on the 'I' and read it as UTV!

I thought Celebrity Juice was the best telly show on telly

Female skewed, which makes sense for three of it's four channels. Can't wait to see how they integrate it onto ITV4.

The logo gives the impression that the network will become even more female orientated, and it does not give me any hope that the content is changing. The brand for itv is just now reflecting more of its current content.

I really like it.

The logo font looks similar to the This Morning logo.

Nowhere near as bad as I feared and I'm sure it'll work just fine for the news as presumably they'll be some flexibility in how it can be used. I'm more concerned with how it'll work for ITV2, 3 and 4 - it looks fine on it's own but not so sure how it'll look with a number tagged on.