The SKY 2002 relaunch continues with SKYsports

for god's sake, its not that bad... and its only on with star trek programmes

Well there is no point to it, surely the Star Trek fans would be the ones who would know when the new series is starting anyway.

[quote] c@t on 2:37 pm on Jan. 6, 2002



Oh yes I forgot the great logo protests of November 2001 when thousands of people descended on Isleworth demanding that Sky News changes their graphics because 'they didn't like them'.


Just how many viewers have actually complained about the new look, not many I bet. I would say that they are going to keep the graphics, otherwise they wouldn't have started using them in the first place!

If you don't like them, then watch News 24 or ITN.... the choice is there

Does anyone have an Ident for Sky Scottish by the way it's a bit wierd that an ITV channel was associated with Sky concidering ITV & Sky have only just put thier diffrences aside

The differences between Sky and ITV didn't exist in 1995. They've only become a problem since 1998 and the Sky Digital vs ONDigital 'war'. For far too long ONDigital used 'But we have ITV' as their USP and it didn't work. And also, only since SkyDigital have ITV's advertising revenues seriously dropped (although I'd also blame a lack of quality programming and regional identification but they can't see that). In the old (and better if you ask me) days of Sky Analogue, there were fewer channels and fewer customers to loose advertising revenue to.

I got a reply to my email with the above designs attached...

Thanks Martin. We are currently working on our Movie Channels redesign
planned for later in the year.

So as the designs are not final, mine may be chosen, none the less, they are on the desk with a pile of the other designs...

Does anyone have images of Sky channel past & present in a good quality also will TV Ark be bringing bakc their Satellite section that they had

cat ran the sat section, but he has closed it, you could look back through this thread, i have posted several images of past logos, and idents

i'm sure if you asked cat, he would send you images from past SKY channel identites..

Your designs are very good, but knowing Sky they will just use some expensive designers who will come up with something crap.

What font did you use? At first I thought it was Handel Gothic MT but I noticed that your 'e' was different to the 'E' used in caps and non-caps in Handel Gothic.

Ste

You really think that Sky will ditch their current brand consultants.... who probably competed hard against several other companies to win the contract.... and pick 3 solo logos sent in by someone they've never heard of before?

I know the TV industry well and know how cynical it is - they probably took one look at your logos, shook their heads, chuckled, went 'tut', binned your designs and palmed you off with a 2 line e-mail knocked up just before going to the bar for lunch.

Sorry if this last bit sounds a bit harsh, but it's undoubtably true

Larry has a point  When it comes to logos, there's alot more to be done than just throwing something together in flash/photoshop or whatever. I'm not saying Flash is bad, watch Fingertips on ITV, their titles were done in Flash!

I like them myself, but the chances are they'll just ignore them

When it comes to submitting ideas for logos, they get alot more than that, they won't go for a logo just by how it looks on paper, they want screen, print, computer aswell.

If you ever get hold of some graphics companies showreels, you can sometimes see idents or titles that were ditched and never made it to air, or were part of a tender for a contract and they didn't choose them for the work

I know at work when we had a potential job, a logo was done, stuff put together in combustion and then sent to them.


(Edited by peterrocket at 11:36 pm on Jan. 8, 2002)