ITV...A little less corporate

http://www.rp-network.com/tvforum/uploads/itvlogos.jpg

http://www.rp-network.com/tvforum/uploads/1_copy8.jpg

expanded on ITV a little more this morning!

http://www.rp-network.com/tvforum/uploads/11.jpg

http://www.rp-network.com/tvforum/uploads/22.jpg

http://www.rp-network.com/tvforum/uploads/33.jpg

The ITV 4 Logo would normally appear with a white background!

http://www.rp-network.com/tvforum/uploads/itv4.jpg

Big, bold and brash...

...I love them!

Not bad, don't like the ITV2 one though,

was not too keen on 2 either... might have a further tinkle!

For some reason the 1 logo reminds me of Looney Tunes

I like the mocks. They're fun

They look great

Now these are interesting. Very interesting.

The logos are really good in terms of the quality of the design (texture etc) but the shapes are too formulaic I feel. They are all a little too 'CITV' really, and the circle theme doesn't quite work.

Try literally breaking outside the 'box' (in this case a circular box ) and focus on the logos being primarily about the numeral. Do you like the idea of each logo being individual? If so, make them all unique, bound only by the 'itv' part of the logo. Remember the demographics for each channel - ITV1 (general, tad upmarket is the direction they are headed in); ITV2 (young, youthful, primarily female); ITV3 (older viewers, upmarket, dramas); ITV4 (men, coppers and crime, young to middle aged).

The texture and swirly line patterns can stay and could form interesting shapes! Think about how they would also look in 2D format, perhaps in black and white. What would the ITV2/3/4 DOGs look like? (I'm presuming you would end the evil coloured ones!)

I like the trailer endcap in essence, but try and work in widescreen (426x240 are the dimensions, you can go bigger or smaller keeping to these proportions) adhering to the elusive safe areas (overlay this guide or this larger version to your mocks and keep what's important within the 4:3 boundary.

Overall, your mocks show the beginnings of some great ideas, please do continue to develop your ideas!

I dislike these, not very fond of black and neon. Is that supposed to be a 4 in ITV4's logo?

I was thinking that too!

They're very good bar the ITV4 - I don't think it's bold enough i.e. it's a little harder to see the 4.

I like ITV1, but the 1 looks too bendy. They all need to be less over the top, a little less childlike but have the same excitement.

The ITV4 logo is appauling, but the rest is brilliant! Great job.

Good concept, but ITV1's is too "CITV" while ITV4's could be better.