ITV...A little less corporate

Thanks again for all your comments... its nice to read that on the whole these mocks have been warmly received. In line with the updated ITV1 numeral I have had a bash at ITV2.

To give you a better idea to what I have in mind... the ITV2 ident would be live action, based around a series of moving images running through the middle, I like the idea to either have these images linked to the programs. Maybe theme the channel around the seven deadly sins? Making ITV2 the cheeky / naughty version of the 'safe' ITV1... Just a thought!

http://www.rp-network.com/tvforum/uploads/aa1.jpg

http://www.rp-network.com/tvforum/uploads/aa2.jpg

http://www.rp-network.com/tvforum/uploads/aa3.jpg

http://www.rp-network.com/tvforum/uploads/aa4.jpg

http://www.rp-network.com/tvforum/uploads/aa5.jpg

Not impressed by.... well, a signifigant amount.

What program are you using?

The idea is dull and uninspired and the font for the "2" is hideously ugly.

Let's see you do better.

Agreed. I don't think the ITV4 logo works, but I think the others look great, including the revised ITV1 and ITV2. .

There's not a requirement that you have to do mocks to criticise other ones. I know what I like, so shut it.

My suggestions. Instead of rethinking the ITV1 logo, rethink the ITV3 logo, recolour the ITV3 logo yellow and use a 1. ITV3 is a really good logo but it doesn't suit the channel but may suit ITV1. As for ITV2, I think the concept is good but the font isn't particularly good but I actually like the now and next at the top of this page. I don't like the ITV4 logo, but then again I can't comment on that because I'm not in the target audience but I can see why people would like it. Overall, 3/4. Great mocks.

Inline with the up dated versions of the ITV1 & 2 Numeral logo's here is a revised ITV3. Thoughts behind this is the video images used with the branding should communicate the emotion of television. i.e. Laughter for classic television comedy etc!!! Just ITV 4 to go now!

http://www.rp-network.com/tvforum/uploads/itv3.1_copy1.jpg

http://www.rp-network.com/tvforum/uploads/itv3.2.jpg

http://www.rp-network.com/tvforum/uploads/itv3.3.jpg

http://www.rp-network.com/tvforum/uploads/itv3.4.jpg

http://www.rp-network.com/tvforum/uploads/itv3.5.jpg



http://www.rp-network.com/tvforum/uploads/itv3.6.jpg

I love your ideas and your ITV2 mocks were great. Love ITV3 too. After ITV4, let's see your take on ITV News!

The idea and execution are both HUGE steps up from your dull ITV1 mocks and awful ITV2 mocks.

I really do like your mocks, however I can't help but notice the dimesions seem less than 16:9 more 15:9, try using 640 x 360 or 720 x 405. I don't think the ITV4 logo looks right. But very good in summary.