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ITV1 to show an entire movie without ads . . . tonight!

(April 2004)

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WH
Whataday Founding member
Katherine posted:
If only they'd do the same courtesy to their Formula One coverage.....


You're missing the point. It's not about showing courtesy to movie watchers. It's about no one wanting to advertise at this time of day.
AD
Adam
chrisb posted:
When ITV1 showed "Night and Day" at midnight, they would often have an advert break, show just one ITV1 trailer and then go back to the show.


TTTV filled the ad break of Better Homes (7.30-8pm, Tuesday) with the 'extended breakbumper' and two trails this week. The show isn't that bad is it?
DE
denton
Whataday posted:
Katherine posted:
If only they'd do the same courtesy to their Formula One coverage.....


You're missing the point. It's not about showing courtesy to movie watchers. It's about no one wanting to advertise at this time of day.


You're all missing the point. Hitchcock's ROPE was presented as one continuous shot with no apparent edits (although it is actually a series of 10 minute takes cleverly edited together). A cinematic first I think, although I am willing to be corrected on this point.

I think it is rather refreshing that ITV decided to present ROPE without breaking the flow of the film with ad breaks.
CW
Charlie Wells Moderator
I've noticed on the past few Sunday's between Hardware, 2DTV, and Creature Conforts there has only been 1 ITV advert between the end of the programme and the ident. Originally Hardware & 2DTV were scheduled as half an hour programmes but they were changed to 25 minutes as they dramatically reduced the adverts.

This may be because it is early in the financial year (April to April), and later on they will realise that they have got money to spend.
TE
tesandco Founding member
Quote:
TTTV filled the ad break of Better Homes (7.30-8pm, Tuesday) with the 'extended breakbumper' and two trails this week. The show isn't that bad is it?


Well, not one episode of The Kitchen Gardener (or whatever it's called) in their Thursday 7.30 regional slot has had any *proper* advert break in all the weeks I've been watching it. Just ITV1 promos.

I'm fairly convinced it's part of a plan to get as few viewers as possible to that early evening slot. Every regional promo I've seen has been for something either on Sunday or one of the late night slots, as opposed to that one which should be a key regional slot. Probably the hope is by doing next to no promotion of it, and effectively writing off the ad income for a short while, Granada (under whatever name they're branding themselves with now) can toddle off to Ofcom in a few months time and say 'oh, clearly nobody is watching these shows which proves people are no longer interested in regional programming. Can we drop some more hours?'.
SP
sparkiestu
denton posted:
You're all missing the point. Hitchcock's ROPE was presented as one continuous shot with no apparent edits (although it is actually a series of 10 minute takes cleverly edited together). A cinematic first I think, although I am willing to be corrected on this point


Correct, a cinematic first... It was actually done as 10 takes of 8 minutes, as this is all the cameras could hold at the time, but close enough Smile

Of course Hitchcock being the perfectionist he was didn't mean the film was shot in a couple of days either Smile

Stu
CO
Corin
Not to worry, when ITV is properly and fully deregulated, it will not have to fill up its over night hours with "boring" art house movies that advertizers do not want to buy into, but will instead be able to broadcast what consumers prefer, namely teleshopping.
MI
Mikeroberts
Nick Harvey posted:


After all, it's only a posh way of saying "our channel's such an anagram of carp that nobody's booked any ads tonight"!


thats odd, because carp is also an angram of cr*p! Laughing Laughing
SR
Sir Richard Rotcod
How perceptive Rolling Eyes
DA
Davidjb Founding member
Katherine posted:
If only they'd do the same courtesy to their Formula One coverage.....


This is one thing i never understand. With football they will show a whole 45 mins withouut interuption, take about 500 ad breaks during half time and then show another 45 mins totally uninterupted. With F1 you get an ad break every 10-12 mins or so. It hardly seems fair to F1 fans, although i understand obviously they have to show adverts to exist in the first place. I guess the main reason is football has a natural break at half time where as F1 is constant for about 1.5 - 2 hours. Just for the record i would much rather watch F1 on ITV with adverts rather than paying a ridiculous amount of £12 to watch uninterupted coverage on the now defunct Sky F1 channel (forgotten what it was called).

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