During the continuity announcement for tonight's ITV News at 10:30, the announcer said that the late night
movie. Alfred Hitchcock's, "Rope" will be shown ". . . just as it was meant to be seen . . . commercial free."
An entire movie on ITV, to be broadcast without ads. I don't recall them ever doing anything this before.
About bloody time they did this with late night films, whats the point of taking a break when its going to be full of PIFs and Trailers. I hope they do this more often with late night showings. I remember when they showed Spaceballs last year but it had no proper adverts but loads of breaks, which are quite annoying.
During the continuity announcement for tonight's ITV News at 10:30, the announcer said that the late night
movie. Alfred Hitchcock's, "Rope" will be shown ". . . just as it was meant to be seen . . . commercial free."
Hmmm, it's a statement that, if we take to it's natural conclusion means that all other movies on ITV1 are being shown in a form that they were not meant to be seen. Now we all know that, but for ITV to say it is a bit odd...
After all, it's only a posh way of saying "our channel's such an anagram of carp that nobody's booked any ads tonight"!
Didnt we all work it out a while back that ITV can have more breaks per hour and so by doing this they use up all their allocated advert time during the day (when airtime is more valuable) and so come midnight they CANNOT broadcast any advert breaks as they have reached their limit for that day and NOT that no-one wants to advertise in that period - but that they CANT!
The advert breaks were only ever filled with Gay xchange and other chatline adverts - im sure there are enough other channels out there desperate for that type of advert and revenue!
The commercial limit is by "clock hour", Owan. There's not a daily limit and they can't move them about from one clock hour to another, except in special circumstances like a football match where half time comes at five past an hour.
In any case, they wouldn't want to put commercials booked for 1.00am, when the rate's half a crown a minute, out at 9.00pm when it's a quid a minute. Just not financial sense.
Apart from any regulatory issues, the reason the chatline commercials go out in the early hours is precisely because they only cost about a shilling a minute at that time of night.
