Best CITV logo?

This may be partly due to fact I grew up in the midpoint of the 1998-2006 era of CiTV, but out of all the logos in the strand's thirty-six year history, both variations of the logo used through the late 90's and early 00's looked most comfortable for the strand, much better than the 1991-98 logo. Its uniquely designed letters, bold use of primary colours, helped to freshen the strand's image, along with the much anticipated relaunch of in-vision continuity, without being overly childish, massive props to Carlton/Central's graphic design team at the time:



I was greatly disappointed when it was dropped for the launch of the CITV Channel, with the (much inferior) corporate logo; limited to only two shades of colour; dark magenta and cream white. At least, the 2013 corporate logo seemed to have taken a note from the 98 logo, with yellow being its primary colour:


What are your thoughts?

Will always be the 1998 logo for me as as you say that was my era of CiTV as a child, I did think the Channel Launch logo was poor, but I did like the one before the current logo with the C being a TV.

The old logos look quite a bit dated now.

Well in fairness the 1998 logo has its roots in the 1993 logo.. In fact the 2013 logo is practically a remake of it to a large extent.

I was always a fan of the 1989 corporate logo.

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Unlike the mid 1990s and early 2000s packages, this one has dated well.

Very catchy sting too!

It was only ever used for the start or end of CITV, It did last until January 1993, so that's good going.

I thought it was dropped earlier, the closing variant was dropped after August 31st, 1990, then Stonewall introduced the (very short-lived) CGI idents, and this practice continued after Central won back the contract.


Also, during the Spring of 1992, the opening variant was dropped, as the "Citv" ident started being used to introduce the weekday afternoon strand instead and CITV became the official name.

It was deffo used going into whats up doc.

I was talking about the weekday afternoon strand.

Still in use at least during 1991. And has been used going into tommy era.

Worth noting that the initial 1998 ident was nothing compared to the package that followed quite soon after:



All the idents were quite sparse both in terms of visual and audio. They really hit their stride from 1999 onwards.