Why did some ITV regions reject the 1989 package?

As we all know in 1989, ITV attempted to rebrand itself and the many regions with a generic, widespread package, designed to bring in consistency and continuity within the ITV network. Rather unfortunately however, a number of the regions rejected this look, whilst others used it very rarely. With this in mind, why did some regions reject the look while others, such as Grampian, use it for almost ten years ?

http://hub.tv-ark.org.uk/images/itv1/itv1_images/1989/itv_ident1989_a.jpg

Regions that rejected the look:

Anglia Television, Channel Television, TVS, TSW and Ulster Television

Regions that adopted the look, but dropped it within one year:

Scottish Television used the ident in conjunction with its own, but then dropped it by December 1989.
Granada Television and Central Television used versions of the ident altered to suit their normal branding package.

Regions that continued using it for more than one year:

Granada Television had dropped their altered ident look in 1991, being replaced with their own package.
Thames Television ended the 1989 package entirely, a few weeks after losing their franchise in 1991. This included trailers, holding slides, and created their own ident and presentation package.
Tyne Tees Television returned to their own new-look package around 1991, but reused the music in subsequent idents.
LWT ended the package after the 30th August 1992. LWT used a remixed version of the 1989 theme in the new ident which retained a smaller version of the ITV logo, and revived the 1986-89 Solaris ident for use in regional programmes.
HTV launched with their own presentation package on New Year's Day 1993.
Border Television ended in early September 1993 but reused the music in their own subsequent idents.
Yorkshire Television ended the package in early October 1994 and used their own versions.
Grampian Television continued to use the 1989 generic ident right up until ITV's new corporate logo was introduced in October 1998. They had also been taken over by SMG at this point.

As we all know, in 1999 ITV finally accomplished what it had set out to do, which was to implement an overall look across the network. Why was this rebrand much easier to implement than the last one?

I have nothing to back this up with, but here are my two theories...

1) Some regions felt their brand was too strong for it to be pushed as a "secondary" brand for ITV, while some of the smaller, cheaper regions saw it as a free rebrand and capitalised on it.

2) Some of the idents were truly abysmal in that the logos were poorly represented in the triangle (i.e. Tyne Tees, Granada, TVS)

Apart from the fact it wasn't overall - at least two different looks depending on where you were - Granada's hearts package and Carlton's stars + the independents. A fully uniform look (in England and Wales at least) didn't appear until the 2002 rebrand.

Pretty easy answer

Some regions were more protective of their identity
Some didn't mind being seen as part of the network

They didn't implement an overall look in 1999, as Carlton, STV, Grampian, UTV and later LWT and eventually HTV didn't use it.

Edit: it's inaccurate to call them Granada's hearts, as they were introduced to many regions that were not owned by Granada at the time.

Scottish just say it and thought what a pile of crap, the logo did it no favours. Grampian on the other had rarely used its ident, instead using invision right up till 1997, So you would be lucky to see the ident 3 times a day up north.

LWT is a strange one since it brought back its 1986 ident for local programmes around 90/91.

Yorkshire edited the ident to show off its logo at the end, while both YTV and HTV just had a version showing its logo. It might have been better if all the idents ended up like this.

Anglia - rejected possibly because they'd only introduced a new ident the previous year (which would last all the way until the hearts idents launched) and also because the triangles in the V were the opposite colours of what they should have been!
Granada - rejected because the point of the arrow wasn't connected to the top of the G in the V.
TVS - rejected because the flower symbol was completely missing.

Tyne Tees, Yorkshire, and Thames had all introduced new idents within the previous year, but used the generic ident anyway. Yorkshire edited theirs to end with the full chevron, and Thames edited theirs because it had been based on an anniversary logo and so the V became outdated (why didn't Granada and Anglia do this to correct the mistakes in their versions?).

Ulster and Channel weren't team players at the time (and UTV still isn't, although that will change) - also the political situation in NI and the fact that the Channel Islands are in the UK will have had an effect on things.

In terms of the hearts, it was essentially the Granada and United regions which used them. Border was the only other region which adopted them fully (they were a small player) and Channel used their own music. Don't forget that LWT, despite being Granada-owned dropped the idents (although reused the footage) after a few weeks.

I've never understood how EMP managed to really mangle all the regional logos. Were they deliberately meant to be abstract (if so, why...) or just really poorly executed? Most mockers here could have created more accurate representations that may have been better received by the companies.

Surely the problem was that they had to fit them into a triangle and some of the logos just weren't going to fit in full, at least not to a recognisable scale. 'LWT' wouldn't have worked in full and Anglia's was upside down for example.

Though seem to remember that Yorkshire's which was the perfect shape to put in a triangle was originally only half of the Y! Presumably the same thinking went towards TVS's which was also a good shape for it

Wasn't the Granada one a particularly poor representation, missing the vertical line?

The biggest success of that look, was, I think the logo itself, which hung around for years after the package it came with had been dropped by most stations, lasting just over nine years altogether. It is probably single handedly responsible for the ITV name sticking around in the post-1993 "Channel 3" era, in that for the first time ITV had a brand identity itself separate from that of the regional companies or ITN, and while there had been generic ITV logos before, this was the first that was consistently used.

A secondary success - and no mean feat in and of itself - is that the London weekday and weekend contractors used the same presentation package, for the first and only time until the 2002 celebrities package came along.

Incidentally that later package, while widely derided, is still the only package in the entire history of ITV that every ITV company, bar none, used in one form or another, and that was some achievement.

Yeah, which I already mentioned: It had a ^ shape, and then a yellow bit at the bottom of the triangle, which is actually the top of the G.

http://vignette3.wikia.nocookie.net/logopedia/images/a/ad/ITV_Granada_TV.png/revision/latest/scale-to-width-down/320?cb=20130129103118

EDIT: Why does a backslash keep getting deleted? I wanted to use / and then it's mirror to represent the arrow point, but when I submitted the backslash disappeared.