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Why did some ITV regions reject the 1989 package?

(May 2016)

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RD
rdd Founding member
Both and neither, it was the trade association of the ITV companies (known until 1988 as "Independent Television Companies Association") and all the companies were members. There was a full time secretariat and a council composed of the chief executives of all the companies, as well as a number of committees, with the most important being the Programme Controllers' Committee which ran the ITV network until 1992.

The Network Centre started off somewhat separately in 1992 before a "merge-over" in 1998 which saw the ITVA secretariat, to the extent that it still existed, eliminated. However ITV Network Limited is the same legal entity that was once the ITVA/ITCA.
WH
Whataday Founding member
JAS84 posted:
HTV's logo was blue on yellow, and had been yellow on green on a previous ident, so yellow on blue made sense for them..


HTV had gone blue on yellow with this ident....



...deliberately in order to complement the new ITV logo which was yellow on blue.

*

(it's often forgotten that the logo and first promo style was introduced way before the hearts idents were introduced)
RI
Riaz
Riaz , the ITV company which has just rebrand the most recently to the ITV 89 was Scottish with its new ident in January 1989, mind you granada were also playing around it aswell in 89/90


Dig out my collection of idents...

Is the ident you are referring to the one where three red green and blue discs fall into place to form the thistle? I also have a thistle in the sand ident but I think that is older.

How common was it for the generic ITV ident to be used by Scottish TV and was it mostly used for networked programmes with the thistle used in its region?
RD
rdd Founding member


(it's often forgotten that the logo and first promo style was introduced way before the hearts idents were introduced)


I think it's now established that idents were ready to go matching that initial promo style, but for whatever reason didn't make it to air.
LL
Larry the Loafer
Does anybody know if the blue triangle in the ITV logo was designed specifically to be utilised the way it was in the regional idents?
ST
Stuart
Does anybody know if the blue triangle in the ITV logo was designed specifically to be utilised the way it was in the regional idents?

I have no proof of this, but I always suspected that the '3 stripes' in the V of the network logo was intended as a transition (or acceptance) of the legal name becoming Channel 3.


Had this revamp worked, the long-term plan may have been to remove the 'I' and become TV3?
BR
Brekkie
Or probably not.
JO
John
After possibley spending millions of pounds using Lambie-Nairnon were Anglia Television ever to use the '89 look.
:-(
A former member
Riaz posted:
Riaz , the ITV company which has just rebrand the most recently to the ITV 89 was Scottish with its new ident in January 1989, mind you granada were also playing around it aswell in 89/90


Dig out my collection of idents...

Is the ident you are referring to the one where three red green and blue discs fall into place to form the thistle? I also have a thistle in the sand ident but I think that is older.

How common was it for the generic ITV ident to be used by Scottish TV and was it mostly used for networked programmes with the thistle used in its region?


Yes the ident I was referring to was the three red green and blue discs fall into place to form the thistle: https://youtu.be/J2IrvMncMw4?t=400

Thistle in the sane ident was used in the summer of 1988.

Its very hard to tell, since there was very little clips about but there are a few, including Ident being used into "Home James" but there is a 5 clips from late December 1989 which are all using the "ident you describe. No one from STV area seems to disagree with the fact it was used along the STV ident. during the latar part of 1989,

MONDAY 9 October 89. https://youtu.be/-nDGclMFc4I?t=300 See the ITV 89 logo on the promo, the news which dates the story, break and of course ALL cluded up which STV broadcast later than the network.
Last edited by A former member on 27 May 2016 12:18am
IS
Inspector Sands
Does anybody know if the blue triangle in the ITV logo was designed specifically to be utilised the way it was in the regional idents?

I'd have thought so, as they were all designed together and if not, why have the triangle at all?
MK
Mr Kite
John posted:
After possibley spending millions of pounds using Lambie-Nairnon were Anglia Television ever to use the '89 look.


No. And understandably so, really.
JA
JAS84
JAS84 posted:
^Regarding GMG North, Yorkshire and Tyne Tees's logos were yellow on blue anyway, and Granada's G-arrow logo was also originally yellow.

HTV's logo was blue on yellow, and had been yellow on green on a previous ident, so yellow on blue made sense for them.

Basically, all the logos are in fact full colour. If the colour scheme had been, say, blue and white, you can bet Yorkshire would have insisted on their chevron staying yellow to match their local ident.


But the Granada logo had been white at the point of the change. I don't think GMG specified yellow for the Granada logo. In all the prototypes, the station logos were yellow (i.e LWT, Carlton, Anglia, Meridian). But it looked fine enough and fitted well with its Yorkshire & Tyne Tees equivalents. LWT was changed to be full colour, understandably, although even that didn't look particularly good. Even Meridian's didn't look that great at such a small size and tightly constrained in a small blue box. The Anglia logo faired better due to its shape and colour.
True about LWT, the blue T clashed with the background and it's no wonder they made their own version, the videowall ident.

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